12 Top Innovators of Marketing and Advertising

Charlotte-McKines-&-Merck

As vice president of global marketing communications for Merck & Co., Charlotte McKines plays a big role in achieving the corporate goal of leveraging a consistent customer experience through multiple channels, including social media. Traveling the globe, she helps develop partnerships to enhance and engage the conversation around better choices in healthcare management and provide information on research and the development of products as varied as its NuvaRing contraception device and Nasonex allergy reliever.

As vice president of global marketing communications for Merck & Co., Charlotte McKines plays a…