12 Top Innovators of Marketing and Advertising

MENSAH-TRAILBLAZERS

As Chief Operating Officer and Chief Marketing Officer for the Portland Trail Blazers' NBA franchise, Sarah Mensah handles communications one day and forecasting and pricing the next. Her primary goal, however, is to get fans into seats.  How does she meet her game attendance goals? Through the creation of a series of campaigns promoting  such stars as Roy Brandon, Marcus Camby and LaMarcus Aldridge while engaging potential ticket buyers year-round through the team's Website and Facebook page.

As Chief Operating Officer and Chief Marketing Officer for the Portland Trail Blazers’ NBA franchise,…