12 Top Innovators of Marketing and Advertising

Parham-eBay

On the job as eBay North America’s Chief Marketing Officer for only three months, Richelle Parham has laser-beam focus on her priorities. She’s developed a market plan to drive traffic to the world’s largest online marketplace, which generates 40% of revenues from auctions and 60% from “buy it now” products. The former head of global marketing innovation and initiatives for Visa wants eBay to be first stop for online shopping enthusiasts.

On the job as eBay North America’s Chief Marketing Officer for only three months, Richelle…