12 Top Innovators of Marketing and Advertising

Walton-&-Lexus

Walton Isaacson’s creed is simple: We do one thing. Whatever needs to be done. But there’s nothing simplistic in the campaigns crafted by co-Founder and Co-CEO Aaron Walton, making a lasting impression though intriguing concepts as bringing Burger King together with Diddy or updating the Maytag Man. Walton has gained accolades from clients and envy from competitors by effectively branding products though entertainment as evidenced by his agency's creative execution of the Lexus GX "Rushers" campaign, a strategic partnerships between the automaker, Universal Motown and BET.

Walton Isaacson’s creed is simple: We do one thing. Whatever needs to be done. But…