Strategy #2: Focus on the WHY, not the WHAT:
What you think is not as important as why you believe that to be true. The more you can support your opinions with research, fact and precedent, the more credible and competent you will appear. Focus on reason and rationale. By doing so, you remove from the equation the need for personal validation of opinions, which can lead to less productive conversations.Â If you can appeal to a personâ€™s logic, and even monetize your opinion (focusing on the bottom-line fiscal impact), then you stand a better chance helping them to see and appreciate your viewpoint.