5 Twitter Mistakes You Should Never Make

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Thinking only of the bottom line. Some people aren’t willing to put in the time because they can’t monetize the return on that investment. Gregg says that’s the wrong approach. “It’s a tool that can be utilized by anyone in growing their audience and having their audience respect them more as a business. It also provides immediate feedback. And that’s something you can’t put a price on,” she says. “Even if you’re not making direct money from it, it will pay out in the long run because it will build trust and interaction with your followers and they’ll be more likely to buy your product in the future.”

Thinking only of the bottom line. Some people aren’t willing to put in the time…