5 Twitter Mistakes You Should Never Make

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Skimping on time. “So many people do one Twitter post a day, or one a week. You can’t do that and expect your following to grow; it just doesn’t work that way,” Gregg says. Instead, you should schedule time on your calendar and make sure you’re spending it wisely. “Doing 30 minutes, even 15 minutes, a day on Twitter can be huge, if you spend that time seeing what people are talking about, researching trends, and searching your business or your name to see if people are talking about you and responding to them.”

Skimping on time. “So many people do one Twitter post a day, or one a…