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By Anslem Samuel | Published January 24, 2011 | Full size is 500 × 320 pixels

Have the right plan: First ask yourself if you have a plan that’s going to help generate greater sales and profitability. “One reason why profits are difficult is because people don’t stop and put the right measurements in place and think about how to do it better or how to do it over if they had to,” says Thompson. “When the most recent crash came, the ones that responded quickly were those who had a plan in place.” He points out that the book offers exercises and checklists to help the entrepreneur determine if his or her plan is a solid one.

Have the right plan: First ask yourself if you have a plan that’s going to…