Social Media Manager

The Social Media Manager will oversee the company’s social media strategy in order to drive awareness, traffic, engagement and conversion. This role interacts cross-functionally with Content, Marketing, Events and Broadcast Business teams to support their respective objectives while ensuring consistency in the Black Enterprise voice and tone.

The ideal candidate will have a demonstrated passion for social media and content for the African American community combined with business savvy and skills for developing creative digital content, partnerships and promotions while engaging in an authentic way through relevant social media content.

RESPONSIBILITIES:

• Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Twitter, Pinterest and other relevant social media
platforms

• Analyze effective benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools

• Develop social media copy for both editorial and marketing efforts

• Understand and evolve the voice of the Black Enterprise brand

• Create and manage influencer outreach program by identifying relevant sites and handles and engage in social conversation

• Establish and foster relationships with online influencers and secure digital press coverage on online fashion outlets and blogs

• Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmark and research competitor and industry leaders insocial media. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations

• Conceptualize, create and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audience

• Establish and execute strategic social strategies and campaigns for new product launches and brand partnerships

• Collaborate with the Marketing team on branding events

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Journalism or equivalent
preferred

• Thorough knowledge and understanding of the principles of advertising, marketing and digital media

• 3-5 years experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, etc.)

• Well-versed in digital media and social media metrics and monitoring tools

• Experience in successfully concepting and managing strategic social marketing projects
• Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment

• Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life

• Works well under pressure and can meet tight deadlines with a strong sense of accountability

• Strong interpersonal and analytical skills with great attention to detail

• Excellent written and oral communication skills

• Highly proficient in MS Word, Excel, PowerPoint with the ability to convey concepts and information in a succinct and visually compelling way

• Well organized and able to manage multiple projects simultaneously and effectively

Please send résumé & cover letter, along with salary requirements, to:

hibbertn@blackenterprise.com
Natalie M. Hibbert, VP of Human Resources