5. Confidence – This is the soil in which your brand must be planted. You need to be comfortable in your own skin. That starts by recognizing the skills and qualities that you bring to the table. Do not focus on what you lack–look at those areas as areas of improvement. If you can focus on leveraging your personality, integrity, work ethic, and unique perspective, you can grow your confidence. Executive presence is most recognizable in someone who is self-assured, humble yet unabashedly secure. This will show in how you speak, act, respond and carry yourself.