Landing a Gig After Months of Joblessness
- Iâ€™m a 24-year-old public relations professional who has been laid off for seven months. Iâ€™ve been seeking employment and right now Iâ€™m freelancing as a writer and independent PR consultant. Things are really hard because I want to keep looking for a job but I keep getting looked over. What can I do to stand out to employers?â€”A. Allen, Greensboro, NC
- For every job available, there are countless qualified applicants to fill positions. Now more than ever, itâ€™s critical to stand out to potential employers.
- Firstly, your cover letter and rÃ©sumÃ© must specifically talk about why youâ€™re interested in the job. On your rÃ©sumÃ©, avoid abstract words. Instead, write action words that describe concrete details of your professional experiences. As a PR professional you want to highlight client placements and the extent of your media contacts.
- Secondly, you must be prepared for your interview. Research the company background and position youâ€™re applying for and make sure to ask questions. Also, always dress in a professional manner (business formal or casual depending upon the company) because perception matters.
- Thirdly, post-interview follow up is critical to show youâ€™re serious about this job. Send individual thank you e-mails or cards to all people who interviewed you. Read How To Say It On Your Resume: A Top Recruiting Directorâ€™s Guide to Writing the Perfect Resume for Every Job by Brad Karsh and Courtney Pike (Penguin Group; $15.95).