Meet The CEO Who Helped Reshape Atlanta’s Skyline

A.G. Gaston Award winner Herman Russell reshaped the city of Atlanta

(Image: File)

I’m sure you experienced overt racism in the industry during the segregation years. How did you handle it?

Russell: As you are aware I am 83 years old so you know I’ve experienced racism in all areas of my life including this industry. However, I did not allow racism to dictate my success. If racism played a role in creating an obstacle I would go around it. For example, there were many who would not sell land to an African American. So, I would have my “Greek brother purchase the land for me and continue to move forward building and developing my projects uninterrupted. By the time white landowners discovered what had happened, it was too late. I discuss these transactions in my book. In my book, I point out that although racism was pervasive in this era, every white person was not a racist and many, like my Greek brother, worked tirelessly to assist me and other African Americans to succeed—even during the segregation years.

What sort of mistakes did you make early on and what were the lessons learned?

Russell: That is a good question. I shall never forget overlooking and miscalculating some numbers in preparing an RFP that cost me a bid. From that moment on, I made sure that I would pay attention to details. So I would pore over every contract and proposal, checking and rechecking to make sure that every detail was covered. Often I would be up to the early morning hours reviewing and ensuring that each proposal was accurate and complete. I learned that attention to detail is a CEO’s best friend.

You have a multi-generational family business. What’s your secret for grooming your children to take over?

Russell: I put my children to work in the business at an early age. They did not have glamorous or “pen-pushing” jobs. I made them get into the field and get their hands dirty. They worked on the properties and on the construction sites. No cushy office jobs for them. Then at the dinner table we would have a variety of discussions including conversations about what they learned while on the sites and why it is important to the company. This gave them the foundation they would need to become the great leaders they are today. I am proud of my children and the work they have done to move the business forward. I feel that they would not have the good work ethic and business savvy they possess if I had not exposed them to the “hands-on” basics of the business.

 

 

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