The employee survey process is, historically, annoying. Employees might answer 80 questions on an online survey that takes almost an hour, they hit â€śsubmit,â€ť and when they get a 404 page, theyâ€™re stuck wondering if their answers went through or if they even pushed the right button. On top of that,Â their employer might not even disclose the results of the survey or how theyâ€™ll be used.
This is not the way to go about performing employee surveys â€”one of the philosophies we have at BlackbookHR is that everything you do needs to consider the employee experienceâ€”a philosophy around here that we call being â€śemployee-centric.â€ť Here are some things to keep in mind about your employeesâ€™ perspective when planning an engagement survey:
Donâ€™t Disrupt Them
When you require your employees to take an employee survey, youâ€™re essentially asking them to do more work thatâ€™s not in their main job descriptionsâ€”they are taking time out of their day to provide you with information. This will onlyÂ feel invasive and disruptive unless you consider their perspective carefully.
First, considerÂ how your employees work: youâ€™ll need to find ways to get the survey in front of them without distracting them or interrupting their work life in a burdensome way. A five-minute survey that is accessibleÂ from any platform or device is going to be much easier to manage than a 50-question paper form or online survey that forces them to click â€śnextâ€ť after every question. ManyÂ organizations ignore the â€śuser experienceâ€ť as it relates to surveysâ€”and thatâ€™s a huge mistake.
Chris Ostoich is co-founder and marketing leader at LISNR, a TechStars company. He leads the marketing function for one of the hottest companies in the IoT space that intends to disrupt the mobile industry with a new communication protocol that is the most efficient way to connect any device with a speaker or microphone.
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