Jumpstarting Your Personal Brand After Mommy-hood

R&B Singer Monica shares her tips that keep her 'Standing� strong as she re-invents her career

“When you re-invent allow your brand to speak for itself, take your time and feel pretty—pray, light candles, walk, and remember you are the most important person. Re-invention is about weathering the storm, claiming victory, being comfortable in one’s skin and making no apologies. That’s what re-invention and mommy-hood are all about,” says Monica.

I learned that regardless of age, socioeconomic status, and career choice, there is no quick fix for re-invention when it comes to mommies.

Monica’s Re-Invention Tips for Women:

1. Be Faithful. Spirituality is key and will play a major role in life. Don’t fight it; just accept the fact that you are not in control.
2. Prioritize. Your kids and family comes first.
3. De-clutter. Negativity becomes a hindrance. Clear out things that no longer work—be they relationships, jobs, or items from your past.
4. Respect Yourself. Don’t sell yourself short for anyone or any opportunity.
5. Ownership is Key. You are your own boss, act and do what you want to do, when you want to do it.
6. Assemble an A-Team: Your support system and relationships are key ingredients for re-invention. Conjure up the female power. Join a support group like Mocha Moms.

I would love to hear from you about re-invention post babies. What did you do to get your personal brand back in gear?

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com. Follow Karen’s tips and Caviar & Chitlins moments at Twitter, twitter.com/prexpert.

Join me on Saturday, March 20, for a PR/Branding/Repackaging Workshop for F.R.E.E in Harlem. Register today at:

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  • Wendy

    Although I’m not a mother YET, I appreciate that sage wisdom Monica shared with you. Thank you, it’s great to know that you can have your own identity and be a mother.

  • Thank you so much for this article. It is RIGHT. ON. TIME. I am a single mom of a toddler and a tween, and I am working so hard on raising my boys, building my business, and not falling into the sloppy single mom mode of sweats and whatever minimunchkin yakked on least. Thank you for emphasizing the importance of taking time to invest in myself. The hours in the hair and nail salon (I have locs to mid-back) are not time wasted on frivolity – they are investments in building my brand, and in being as happy with myself on the outside as I am on the inside so that I can truly be relaxed and happy with my boys. People who wish to do business with my company do so because of ME. If I look raggedy, they will think my business is raggedy, and I know it is definitely NOT. Thank you Karen for your inspiration, and thank you Monica for being an example of strong single motherhood for me and my readers!

  • I am a 43 year old mom trying to re-invent myself so I very much enjoyed the tips found in the article. After being on a job for 20 years I was laid off. Without much of a background in business I invented the Icecalator Ice Bucket where no tongs are needed and hands never touch the ice (www.icecalator.com). Having to balance my business with being a wife and mom isn’t always the easiest thing, but I know that if I keep pushing it will be beneficial for all involved.