Skip the objective. Objectives are outdated and rarely used in today’s world of professional resume writing. The purpose of the objective was to tell employers what you were seeking, i.e. “a challenging sales position.” Instead, the objective has now been replaced with a career profile or a summary of qualifications which tells employers exactly what you have to offer, i.e. “accomplished professional with 10 years sales experience.” Your resume should include a concise yet quality career profile which clearly indicates what you have to offer, rather than just what you desire. Employers are far more attracted to a candidate who actually brings something to the table.
Sports Industry employers use specialized software packages called Applicant Tracking Systems (ATS) to screen the documents (e.g. resume, cover letter, professional reference list) candidates submit when applying to job openings. This software has the ability to scan hundreds of documents in a short time period, searching for and locating those containing specific criteria recruiters seek for individual positions.
Application documents meeting this criteria are scanned, selected, and forwarded to the hiring manager for further evaluation. (NOTE: Applicant Tracking Systems also have the ability to search public social media profiles, connecting similar information within the profile and résumé).
For job seekers, the key in getting an Applicant Tracking System to select your application materials as qualified is to design and tailor the resume and cover letter for each position. Study the job descriptions and use similar terms in your documents, this makes them easy to track.
Below is a list of the most popular Applicant Tracking Systems used by sports industry employers:
TALEO: Used by Major League Baseball, Octagon, Yahoo! Sports, Fox Sports
KENEXA / IBM: Used by ESPN, Time Warner (Turner Sports, Sports Illustrated)
SuccessFactors: Used by Under Armour, EA Sports
Check out what’s new on our Job Board: ESPN, Nike, Gannett, NFL (League Office).