Business Archives - Black Enterprise

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Social Media

4 Ways to Determine Marketing ROI for Social Media

Companies often spend large budgets for social marketing without attaching a value to their efforts.…

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mastermind

Iron Sharpens Iron: Mastermind with Eric Thomas and Breathe University

An e-learning community platform that includes on-demand video courses, live events, and mastermind calls

Breathe University is a mastermind group that I use as a part of an arsenal…

By Elisha Lowe RN, BSN, MBA

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Cadillac

Cadillac’s Global President: Recharging the Once-Storied Brand

BE asked Johan de Nysschen, Global President for the General Motors Brand Cadillac, about the…

By Brian Armstead

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digital access

Ensuring Digital Access for All in 2017

A historic milestone for low-income and minority communities

Free data is one way we can strengthen our digital equality agenda and fill the…

By John Burnett

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marketing plan

Tis’ the Season to Create an Impactful Marketing Plan

Successful marketing plans are well thought out, creative, and pack a punch in the marketplace

The holiday season often involves turkeys and festive activities, but what about devising a marketing…

By Sherron Washington

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Michelle Obama Calls on Top Female Executives to Support Girls Education

FLOTUS makes it clear that advancing girls education is a life-long commitment of hers

First Lady Michelle Obama urges top female executives to support girls education at Fortune’s Most…

By Courtney Connley

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Update: Bond No.9 Racism Charges Dropped

Owner: Claims so "blatantly false, insulting and personally damaging" I had to defend against them

We want to update you on a Daily News story we reported on, along…

By Richard Spiropoulos

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How and Why You Need to Assess Your Inner Circle

Developing a personal board of directors could be the key to your career or business success and much-needed support

Developing a personal board of directors could be the key to your career or business…

By Vanessa Van Petten

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History! Black Owned Real Estate Firm Purchases NYC Building for $160 Million

Peebles Corp. to acquire iconic office building in downtown Manhattan

Transaction marks the first time an African American owned company has acquired a major commercial…

By Alan Hughes

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Today’s Business Crisis: Educating Tomorrow’s Workforce

Black Enterprise, Bill & Melinda Gates Foundation join forces to address public education

It is due to the critical assignment of repairing our schools that BLACK ENTERPRISE and…

By Black Enterprise

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Bettors Feel the Pinch With NFL Refs’ Botched Call

Experts say as much as $250 million changed hands when the wrong call was made

Experts say as much as $250 million changed hands when the wrong call was made

By Darren Sands

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Turning Athletes Into Angel Investors

Angel Venture Forum launches program designed to help keep millionaire sports professionals from going broke

Pro Athletes Receive Training on How to Become MVP Investors

By Carolyn M. Brown

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How We Compiled the 40 Best Companies for Diversity

Our survey measured companies against four key categories:

Our editors and B.E. Research sent surveys to the top 1,000 publicly traded companies as…

By Cliff Hocker

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Yandy Smith on How to be (or Not to be) a Successful Entrepreneur

The music industry manager goes beyond 'Love & Hip Hop' and shares her tips for entrepreneurial success

Music industry manager Yandy Smith, goes beyond ‘Love & Hip Hop’ and shares her tips…

By Yandy Smith

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Free!! Books of the Week – Business Growth

Visit our BE Rewarded site for your chance to WIN!

A stronger sales force, management team, or new innovations are some of the ways to…

By Sasha King

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Entrepreneurs: Learn How to Create Marketing Buzz for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Register for the Black Enterprise Small Business University NOW and learn how to build and…

By Elayne Fluker

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Hi, Hater: Squashing Workplace Beef from Start Can Ensure Less Drama in the End

'Love & Hip Hop' star talks managing and overcoming conflict

This young entrepreneur and reality TV star knows firsthand how interpersonal conflict can affect business.…

By Yandy Smith

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Entrepreneur of the Week: Chental-Song Bembry, The Honey Bunch Kids

Young author promotes literacy through her innovative and entertaining book series

Teenpreneur Chental-Song Bembry launches Honey Bunch Kids, a book series that promotes literacy amongst young…

By Brian Dawson

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Concords, Christmas and the Marketing Genius of Nike’s Jordan Brand

The after-holiday marketing of Air Jordan sneakers are big business in the fourth quarter

Known as Concords, Nike’s Air Jordan XI always brings out consumer dollars for the holidays…

By timmhotep aku

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Meet the Men Behind Singersroom.com

Finding hip-hop music online is easy. There are literally hundreds of blogs and sites dedicated…

By timmhotep aku

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How To

Apply to More Than 50 HBCUs at Once With the Common Black College Application

Students can apply to 52 of the more than 100 HBCUs by completing just one…

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Password Protect Your Flash Drive In Two Simple Steps

Flash drives, thumb drives, USB sticks: whatever you want to call them, they’re more than…

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