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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

SXSW 2012: The Power of ‘Black Twitter’

In her SXSW panel discussion, “The Bombastic Brilliance of Black Twitter,” Kimberly C. Ellis set…

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BEST DOCUMENTARY OF 2011:

CNN’s Black In America 4: The New Promised Land – Silicon Valley. This documentary chronicles the journey of eight entrepreneurs in Silicon Valley in an industry where less than 1% of venture capital (VC) backed startups have African-American founders.

SXSW 2012: Revisiting CNN’s ‘Black in America: The Promised Land – Silicon Valley’

Participants from Summer 2011 class of NewMe describe their experience and provide updates on their progress

CNN’s Black in America / Silicon Valley: Aftermath was one of SXSW’s most anticipated panels…

By Marcia Wade Talbert

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(Image: Apple)

Reveal of iPad 3 Expected March 7

Fans are eager to get a faster processor, wireless network, and a larger camera on Apple's iPad 3

Apple sent out email invitations for an event on March 7, which blogosphere rumors predict…

By Marcia Wade Talbert

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BlackPlanet Revamps as Social Aggregator

The once popular social network gets a fresh design and new features

BlackPlanet Next, the new iteration of the 12-year-old mainstay, has been redesigned into a social…

By Marcia Wade Talbert

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Facebook Diversity

Facebook Criticized Over Lack of Board Diversity

Social network site develops urban talent through Year Up program, but is that enough when it comes to diversity initiatives?

Facebook CEO Mark Zuckerberg is coming under fire for not inviting any women or minorities…

By Marcia Wade Talbert

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Intel Twitter Screenshot_sm

Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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White House Science Fair_sm2

White House Conducts 2nd Annual Science Fair

It's not too late for your child to participate virtually

More than 100 students from over 45 states attended sharing their latest inventions — from…

By Marcia Wade Talbert

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Social Media Week 2012: Jermaine Dupri Discusses Global 14

The music mogul-turned-social network creator discusses the power and influence of social media

Jermaine Dupri, a Grammy Award-winning songwriter, rapper, and producer, believes that his high profile and…

By Marcia Wade Talbert

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Rebelle founder and co-founder of Black Founders Monique Woodard launched Speak Chic in January 2012 (Image: Rebelle)

Rebelle Unveils Speak Chic Mobile App

The recently released app gives fashion enthusiasts the power of pronunciation

Just in time for fashion’s busiest season, as designers from New York, London, Paris and…

By BlackEnterprise.com

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Black Eyed Peas frontman will.i.am announcing his collaboration with Intel. (Source: Intel, Bob Riha,Jr.)

Intel’s Ultrabooks Take World Tour with Will.i.am

The Black Eyed Peas frontman helps market super-thin devices for mobile use

Intel has enlisted the help of Black Eyed Peas frontman Will.i.am to work as their…

By Marcia Wade Talbert

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