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Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning legacy as a pioneering performer in hip-hop and pop culture. Others remember him more for his infamous financial woes and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, DanceJam, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility. 	An avid reader and sought-after speaker—having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success.

MC Hammer’s Top 5 Books For Social Media Success

The legendary hip-hop pioneer and social media advocate shares his favorite books

The legendary hip-hop pioneer and social media advocate shares his favorite books

By Janell Hazelwood

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Toni Braxton: On Bankruptcy, Beating Her Illnesses and the Braxton Family Values

The singer speaks candidly about coming back from the (financial) brink, and facing her new 'reality'

The singer speaks candidly about coming back from the (financial) brink, and facing her new…

By Kenya N. Byrd

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(Image: File)

One-on-one with Mathew Knowles

In one of his first interviews since the big announcement, the Music World CEO talks about his next move, the business of music and why splitting with daughter Beyonce was all about strategy

In one of his first interviews since the big announcement, the Music World CEO talks…

By Kenya N. Byrd

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Paris sign

WATCH: The High Life – Exploring the Little Luxuries of Paris

In this episode, our host travels to the City of Lights and gives us a peek inside of chic places to shop, stay, dine and unwind

In this episode, our host travels to the City of Lights and gives us a…

By Elayne Fluker

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Image: File

Star Jones Dishes on New Book, Celebrity Apprentice, the Working Woman

Reality TV star advises women to "leave the tears at home" and "put on your big girl pumps"

Reality TV star advises working women to “leave the tears at home” and “put on…

By Janell Hazelwood

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Dhani Jones: A Man For All Seasons

NFL linebacker ventures into mens' fashion, philanthropy and TV

NFL linebacker ventures into mens’ fashion, philanthropy and TV

By BlackEnterprise.com

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Evolving in the public eye, Chris Brown has gone from teenaged heartthrob to pop music megastar to vilified brute and then repentant sinner. At the heart of his image downturn is the 2009 assault of then girlfriend, Rihanna, which showed a darker side to the talented singer/dancer/actor. Brown’s subsequent apologies, paid debt to society in the form of community service and an emotional performance of Michael Jackson’s “Man In The Mirror” at the 2010 BET Awards seemed to have almost wiped his slate clean—that is, until last month’s Good Morning America appearance. Following an awkward and defensive interview with GMA co-host Robin Roberts, Brown threw a tantrum backstage, smashing a window at ABC’s Times Square studio in the process. Though Brown has since apologized for his behavior (again), many speculate that he’s running out of second chances and that’s bound to hit him in the pockets. BlackEnterprise.com takes a look at how all the drama has or hasn’t affected the troubled star’s money.

Chris Brown Decoded: The Finances of a Tarnished Brand

An exploration of how much the troubled star's scandals have adversely affected his bottom line

An exploration of how much the troubled star’s scandals have adversely affected his bottom line

By timmhotep aku

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(Image: File)

WATCH: Brand New You – How to Eat Healthy Naturally

What to eat, what to avoid, and when you can simply indulge

What to eat, what to avoid, and when you can simply indulge

By Elayne Fluker

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Eugene Robinson, Washington Post columnist

Backtalk with Eugene Robinson

Pulitzer Prize-winning Washington Post columnist Eugene Robinson can be found regularly providing his insightful commentary

By Derek T. Dingle

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WATCH: A Brand New You – Living (and Eating) Well with Diabetes

Karen Taylor Bass talks with author and dietician Constance Brown-Riggs about how to be smart and stay healthy

Karen Taylor Bass talks with author and dietician Constance Brown-Riggs about how to be smart…

By Elayne Fluker

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Buyer’s Guide: Chevy’s Cruze Takes Control

GM's rechristened Cobalt turns the compact market inside out

GM’s rechristened Cobalt turns the compact market inside out

By Jeff Fortson

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Best known for his portrayal of Tee Tee on BET’s The Game, Barry Floyd earned his position in the spotlight the hard way. With ambitions of being a writer, the Philadelphia native headed to Hollywood to follow his dreams, but like many aspiring scribes, he saw those dreams deferred. Following a string of production assistant jobs on such TV series as Cuts, Everybody Hates Chris and Girlfriends, Floyd fell into acting when one of the Girlfriends performers was late for rehearsal and he was asked to stand in. Impressed with his performance, the casting director suggested Floyd audition for a part on an upcoming show called The Game. “I had no intention of acting,” he explains. “I was just in the right place at the right time.” 	During the course of the show’s inaugural run on The CW network, Floyd sharpened his acting skills, earning more camera time in the process. Now, at the close of the sitcom’s resurrected season on BET, the actor is refocused on his initial goal, working as the head writer on the online sketch comedy series, Purple Stuff TV.  Managing to navigate his way through the bright lights of Tinseltown, Floyd shares a few of his trade secrets with BlackEnterprise.com.

Barry Floyd’s 6 Steps to Making it in Hollywood

The writer-turned-actor from BET's 'The Game' explains how he made it and you can too

The writer-turned-actor from BET’s ‘The Game’ explains how he made it and you can too

By Anslem Samuel

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Wife, mom, mogul: Kimora Lee Simmons (Image: Getty)

WATCH: Kimora Lee Simmons on Successes, Failures, Giving Back and Loving Her Tweeps

The wife/mom/mogul shows no signs of slowing down. Such is 'Life in the Fab Lane'

The wife/mom/mogul shows no signs of slowing down. Such is ‘Life in the Fab Lane’

By Elayne Fluker

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Hip-Hop Business Maven Mona Scott-Young Talks Running the Show

The media exec details why she branched out and why women need to network like men

The exec producer of VH1’s ‘Love & Hip Hop’ discusses her latest venture

By Janel Martinez

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Sheen leveraged his fame and twitter following to big bucks (Image: Getty)

Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

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This Week on Our World: Actor Anthony Anderson

Also: What drives the popularity of reality television?

Also: What drives the popularity of reality television?

By BlackEnterprise.com

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(Image: ThinkStock)

8 Trailblazing Women Then and Now

On the final day of Women's History Month we look back at a few notable ladies that have made their mark

On the final day of Women’s History Month we look back at a few notable…

By Janell Hazelwood

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Drop top dream machine (Image: JeffCars.com)

Buyer’s Guide: Jaguar’s Latest Drop Top Combines Style and Class

The high-end automaker lets the cat out of the bag and we like what we see

The high-end automaker lets the cat out of the bag and we like what we…

By Jeff Fortson

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Patrick Jackson (left) and his Imaginary Feet co-founders, Thomas McLeod, and Emil Anticevic once created a successful app in less than 24 hours. (Image: Patrick Jackson)

How to Develop a Successful App for Apple’s App Store

Six tips from top developers on increasing downloads and making more money from mobile apps

Six tips from top developers on increasing downloads and making more money from mobile apps

By Marcia Wade Talbert

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WATCH: Stepping Out of the Box with Gospel Superstars Mary Mary

Platinum music artists talk negotiating, money advice and going against the grain

Platinum music artists talk negotiating, money advice and going against the grain

By Janell Hazelwood

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How To

hire talent

How to Hire Talent That Will Complement Your Team and Culture

People make the difference. You can have incredible systems and procedures in place, the right software…

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grief

How to Deal With Grief While at Work

Regardless of where you live in the world, all of us in some way have…

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