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NBA and American Express Partner in Digital Lifestyle Destination

New content partnership for 2013-14 season

‘Off the Court’ promises everything you need to know

By Darren Sands

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adidas released a photo of the special-edition cleat Robert Griffin III will wear Thursday night.

Robert Griffin III Honors Military With Special Edition Cleats

Limited edition box to benefit foundation

adidas will sell RGIII box to benefit charity

By Darren Sands

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In spot for the new Samsung Galaxy Family, LeBron and wife Savannah view pictures from their recent honeymoon.

In New Ads, LeBron’s Image is Smoothed Out on the R&B Tip

He's labeled a winner now. And that's why LeBron James's brand is outfitted in the music of the people

With two championships in tow, advertisers want you to know it’s OK to feel good…

By Darren Sands

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lebron james watch audemars piaget

7 Athletes Who Created Luxury Watches

Here are a few star athletes who have created signature timepieces

One of the most prominent accessories of a successful man is his watch

By Sasha King

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Hello: Jon "Bones" Jones is one of UFC's most recognizable faces.

Jon ‘Bones’ Jones to Cover to EA Sports UFC Game

Off heels of grueling win, champion awaits second fighter

It’s a new day for one of the sport’s biggest stars

By Darren Sands

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lebron-james-top-nba-salaried-playoffs-black-enterprise

NBA Players Less Likely to Come From Poor Backgrounds, Study Says

Middle-class, two-parent homes produce more players in today's league

Does one’s background factor into athletic success?

By Darren Sands

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Kobe

Behind the Numbers of Kobe Bryant’s $24 Million Dollar Payday

Just got paid ... Friday night ...

It’s good to be Kobe Bryant

By Darren Sands

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Derrick Rose

Derrick Rose Helps Bring Pizza Chain Back From Brink of Bankruptcy

All-star's minority investment an upshot for pizza chain

Derrick Rose makes his official comeback in Chicago Thursday night

By Darren Sands

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Stephen Curry is making his mark on and off the court this season. He is Under Armour's newest signee.

NBA Renews Deal With Under Armour, Sears

As Under Armour fills basketball roster, NBA strengthens ties

Terms of the deal were not disclosed

By Darren Sands

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Darrell Wallace Jr. celebrates after his historic win in Danville, Va.

For Darrell Wallace Jr., an Add of a Victory to His Brand’s Winning Smile

Maybe you knew Bubba Wallace as a photogenic, affable driver on NASCAR's Truck series. Now attention is in overdrive --thanks to NASCAR's Drive for Diversity program and the determination of one of the sport's hottest rising star

Darrell Wallace Jr.’s brand has transformed just 19 races into young career

By Darren Sands

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EA Sports Ends Partnership With Tiger Woods

Partnership made less business sense with decline in sales

Makes sense for the gaming brand

By Darren Sands

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Cleveland Cavaliers guard Kyrie Irving.

[VIDEO] Kyrie Irving is Back as Uncle Drew in Pepsi MAX Short

Viral short features Maya Moore, Nate Robinson

What do you think of the Uncle Drew role?

By Darren Sands

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Knicks guard Raymond Felton recently visited Under Armour headquarters before a recent preseason game in Baltimore.

Under Armour Highlights Raymond Felton Visit to Headquarters

Knicks guard is brand's presence in No. 1 media market

Check out Raymond Felton’s recent visit to Under Armour

By Darren Sands

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Jimmy Rollins (left) and Harold Reynolds will help anchor Fox's expansive coverage of the World Series.

Jimmy Rollins, Harold Reynolds Lend Cache to FOX Sports’ World Series Coverage

Current, former player on biggest stage for FOX broadcast

Jimmy Rollins and Harold Reynolds will both have huge roles at the World Series

By Darren Sands

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Photo courtesy of ESPN.

Sage Steele Will Join ESPN’s NBA Countdown as Host

New role part of multi-year extension

Sage Steele will bring a veteran presence to new role

By Darren Sands

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mary-j-blige

Mary J. Blige to Sing World Series National Anthem in Boston

On deck: Blige performance for Game 1

Second time she performs in a World Series

By Darren Sands

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Grambling did not play a scheduled game against Jackson State Saturday.

Grambling Players Announce They Will Return to Practice, Play Saturday

Development ends saga over inferior equipment, facilities

Grambling football players boycotted last Saturday’s game in protest

By Steven J Gaither

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Stephen Curry is making his mark on and off the court this season. He is Under Armour's newest signee.

On Eve of NBA Season, Stephen Curry Steps Into the Spotlight With Under Armour

After leaving Nike, Curry ready to take center stage with a new brand

Stephen Curry is one of the league’s emerging stars and most coveted endorsers

By Darren Sands

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Taco Bell Announces Doritos Cool Ranch Taco Release Date

NBA, Taco Bell Expand Marketing Partnership

Brand will continue as title-sponsor of Skills Challenge

NBA expanding relationship with Taco Bell that began in 2009

By Darren Sands

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lebron-james-top-nba-salaried-playoffs-black-enterprise

LeBron James Covers ESPN the Magazine NBA Preview

LBJ dishes on MJ, lessons learned and being the best

Chris Broussard asked James if he wishes he had more of a relationship with his…

By Darren Sands

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How To

Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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How to Invest in Cannabis Stocks

While some stocks in these sectors have been high fliers, even more have gone bust…

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