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Steve Mills Relishes New Role With New York Knicks

For Mills, returning to Madison Square Garden, and closer to the game than ever, is welcomed chance

Steve Mills, 54, was the subject of a lengthy profile in the New York Times

By Darren Sands

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Starter Apparel is Coming Back for the Title Belt

Once an '80s style game heavyweight, Starter experienced a hard fall in the mid '90s. Now, they're gearing up for their resurgence

Starter is making a comeback, with former NFL linebacker Carl Banks helping to lead the…

By Khalid Salaam

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Join Magic Johnson at the Entrepreneurs Conference

Earvin “Magic” Johnson, ESPN NBA Countdown Part Ways

NBA Hall of Famer cites schedule, other commitments

ESPN’s NBA Countdown show will have a new look this year

By Darren Sands

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Q&A: London & Partners CEO Gordon Innes on the NBA, NFL and the Olympic Legacy

London's local economy gets big boost from American leagues. Could a franchise be just around the corner?

London & Partners CEO talks in-depth about the prospect of globalization of two American sports…

By Darren Sands

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Terrell Owens to Appear on Iyanla Vanzant’s ‘Fix My Life’

Terrell Owens to be featured on the premiere episode of 'Fix My Life"

Former pro football player Terrell Owens will be on the season premiere episode

By Sasha King

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LeBron James, Derrick Rose Have Highest-Selling Jerseys Worldwide

Perennial All-Stars Rose, James make global mark with jersey sales

Could these two be headed to an Eastern Conference showdown?

By Darren Sands

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Avery Johnson is Hired By ESPN as an Analyst

Former NBA guard signs with Worldwide Leader, debuts Oct. 21

Avery Johnson won’t be on the floor this season. For him, his next job is…

By Darren Sands

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With Trademark Passion, Drake Makes His Mark as Pitchman for FIFA 14

An unlikely pairing with the same release date, Drake and EA Sports' FIFA 14 mirror best in gaming, music

Drake’s Nothing Was the Same and FIFA 14 were released on Sept. 24. Coincidence?

By Darren Sands

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5 Reasons ‘Money Games’ Won’t Save HBCU Football

"Our dependency on PWIs to finance our athletics at the expense of our dignity, is frightening at best, self-hate at worst."

Are ‘money games’ the answer to saving HBCU athletic programs?

By Steven J Gaither

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Paul Pierce Says he Wants to Build a Business in Boston

Pierce is gone from Boston, but not forgotten -- and that could pay off big in retirement

Few athletes have been as well-positioned as Paul Pierce to capitalize on his popularity in…

By Darren Sands

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Houston Texans’ Arian Foster Says he Took Money at Tennessee

Could groundswell of support lead to reform in college sports?

Will the college program, already on probation, face further investigation?

By Darren Sands

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Mayweather-Alvarez Fight is Highest Grossing PPV Event of All-Time

Record-setting viewership, revenue for Sept. 14 bout

And that would certainly justify CBS/Showtime’s decision to outduel HBO.

By Darren Sands

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Usain Bolt: “My Sponsors Don’t Want Me to Retire”

World's fastest man may reconsider

Usain Bolt says reaction to his statements about retirement are leading him to reconsider.

By Darren Sands

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St. John’s University, Under Armour Strike Apparel Deal

Deal brings increased awareness in top market

Deal lasts through 2018-19 school year.

By Darren Sands

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Lifetime Begins Casting for Gabby Douglas Biopic

The film will cover the gold medalists life and career

Lifetime has decided to create a movie based on Douglas’ career

By Sasha King

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Stephon Marbury New York Condo Subject to Foreclosure

This will be his 2nd home foreclosed on in two years

According to legal documents filed by U.S Bank International, Stephon Marbury may be in danger…

By Sasha King

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victor cruz mighty wings

McDonald’s Picks Victor Cruz to Pitch ‘Mighty Wings’

Cruz is one of three NFL stars featured in new campaign

Cruz is McDonald’s’ man.

By Darren Sands

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floyd mayweather jr and sr

Mayweather Issues Apology For Oscar De La Hoya ‘Rehab’ Meme

Mayweather apologizes for meme poking fun at Oscar De La Hoya substance abuse.

After Mayweather’s win on Saturday night a meme surfaced on his Instagram of Oscar De…

By Sasha King

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Does Orville Redenbacher’s New Campaign Have an Owensian Origin?

Famous quote has a conspicuous beginning

Orville Redenbacher’s new campaign has a familiar ring to it.

By Darren Sands

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2013 NBA Preseason to Tip Off in Instanbul

Season begins Oct. 29

The NBA season will officially begin with Kevin Durant showcasing his skills in Turkey.

By Darren Sands

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