Decoded Archives - Black Enterprise

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Decoded: Rihanna’s Brand is Definitely Not ‘Anti’ Profitability

Rihanna, who recently released her latest album ‘Anti,’ has a brand bankability not to be…

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Decoded: The Money Behind Winning a Grammy

Stars see big financial rewards after Grammy wins

Many have wondered if artists get paid for performing at the Grammy’s or if they…

By Essence Gant

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Missy Elliott Post-Super Bowl Sales Projected to Jump 1,000 Percent

The chart-topping artist surpasses Katy Perry in sales jump

Missy Elliott still remains a trending topic since her show stopping Super Bowl performance. Currently…

By Essence Gant

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Money Decoded: The Ratings Behind Some of the Best Super Bowl Ads

Pepsi tops the list

Did you know a 30 second commercial spot aired during the Super Bowl cost marketers…

By Kandia Johnson

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Halle Berry Will Pay $16,000 Child Support

Decoded: Multifaceted Power Moves of Halle Berry

The actress earns as much as $14 million per film

Halle Berry is one of the highest paid actresses in Hollywood, earning as much as…

By Kandia Johnson

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Decoded: 6 Power Women Who Drove Culture and Conversation in 2014

In 2014, women of color inspired conversations about issues that matter and shaped culture around…

By Kandia Johnson

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Kevin Hart Turns Social Media Fans into Million-Dollar Wins At the Box Office

Check out a breakdown of how he did it with #HustleHart

With over 40 million followers across social-media channels, Kevin Hart used his #Hustlehart work ethic…

By Kandia Johnson

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Decoded: Top Celebrity-Owned Liquor Brands

Check out a breakdown of entertainers who raised the bankability of spirits

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Celebrities and liquor endorsements have been synonymous since the days of Prohibition, and in…

By Kandia Johnson

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Decoded: 6 Made-For-TV Biopics and Why We Loved (or Hated) Them

As the public awaits the Whitney Houston film, check out this breakdown of past hits

With Lifetime’s Whitney Houston set to debut in 2015, here’s a breakdown of six other…

By Kandia Johnson

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Decoding a Pop Culture Legend: Pharrell Williams

The style icon says his ingredients for success are quite simple

Pharrell Williams is a legendary hit-maker and collaborator at the intersection of music and fashion.…

By Kandia Johnson

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Beyond the Game: Michael Strahan’s Money and Power Moves

Football star turned TV host talks career transitions and brand

Michael Strahan, former defensive end for the New York Giants, is no stranger to the…

By Kandia Johnson

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Economics Of LeBron: How He Became 6th Man For City Of Cleveland

James' return to Cleveland is a big assist to the City's economy

Lebron James’ return to Cleveland is a big assist to the City’s economy. Here’s how.

By Richard Spiropoulos

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Love and Hip-Hop Decoded: Controversy and Drama “Pays Off”

Soaring ratings meant a soaring paycheck for many cast members.

Are you surprised by these numbers?

By Tomika Anderson

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a different world cast

Decoded: It’s A Different World Without TV’s Favorite Cast

Black Enterprise delves into the lives of cast members from A Different World.

Black Enterprise takes a look at the cast members of A Different World after they…

By Amber McKynzie

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family matters cast

Family Matters Decoded: The 411 on Chicago’s Favorite Family

Black Enterprise remembers the cast of one of America's favorite TV shows, and is giving you the scoop on where they are now.

From Kellie Shangyne Williams to Telma Hopkins, Black Enterprise looks into the lives of the…

By Amber McKynzie

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The Automotive Industry Decoded: How 6 Brands Are Doing Post Bailout

Did the bailout save the automotive industry?

General Motors, Ford and Chrysler — known as the Big Three — have endured some…

By Darralynn Hutson

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Ice-T Decoded: A Career of Reinvention

From hip-hop to a hit television series to a documentary, Ice-T has done it all

Through his many ups and downs — and with a decade-long gig as Detective Fin…

By Darralynn Hutson

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Toni Braxton Decoded: “Family Values” Help Put Struggling Singer Back in Spotlight

Are you a fan of the Grammy winning diva?

Toni Braxton was one of the most successful R&B singers of the ’90s with her…

By C. Daniel Baker

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T.I. Decoded: A Music and Media Empire Served Family Style

When T.I. began rapping, he never knew he would become an all-around money making machine.

Clifford Joseph Harris, Jr. has been labeled the Jay-Z of the South by Pharrell Williams…

By Darralynn Hutson

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La La launches her make-up line, Motives for La La.

La La Anthony Decoded: DJ to VJ, Now America’s Favorite Reality Host

Black Enterprise dissects the life of La La Anthony -- from her radio days to her life on the court.

Black Enterprise breaksdown La La Anthony’s radio and film career, cosmetics line and marriage to…

By Amber McKynzie

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How To

Cultural bias

Ask Sheree: When an Employee Suffers Cultural Bias

What should I do when I sense that my manager is culturally biased against me?
First…

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Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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