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Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman…

By Alvin Blanco

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Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

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How To

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How to Position Yourself As an Industry Authority

To build your authority, you’ll need a continuous message that tells the world who you…

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‘I See You’: The Power and Beauty of Building Multiple Tribes of Professional Women

Women that make the time to find their tribes of professional sisters have a competitive…

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