Tools & Resources Archives - Black Enterprise

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Marketing Team

Before Doubting Your Product/Service, See How To Improve Your Marketing Team

Marketing is one of the most critical elements of your business. Here are some proven…

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Lifelines

Are You Protecting the Lifeline of Your Business?

Is your business about to flatline? Let’s examine the heartbeat of your financial statements and learn the benefits of understanding them

In order for a business to survive and thrive, it must have cash or the…

By Cameka Smith

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How to Get Certified As a Minority-Owned Business

Step-by-step best practices on declaring your business "minority-owned" from Nav, Inc.

Becoming certified as a minority-owned business allows you to access certain government and private-sector programs…

By Samara Lynn

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Top 3 Social Media Small Business Mistakes

Your business Facebook is not the same as your personal Facebook

(Image: iStock/monkeybusinessimages)
 
Social media is a breeding ground for poor marketing because of its dynamic…

By Sherron Washington

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women in business

How Women in Business Can Help Other Women Break Barriers

Jessica Smith, a business counselor at the Women’s Business Center of Northern Virginia, gives us some insight

Jessica Smith
 
Considering women of color are the fastest-growing group of entrepreneurs in the United…

By Kandia Johnson

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inventors

AOWIE 2017: A Conference for Black Women Inventors

An empowering gathering of female inventors and entrepreneurs

Our conference was filled with women inventors, patent attorneys, manufactures, producers, strategists and directors who…

By Lisa Ascolese

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small business success

Shonda Rhimes, Jessica Alba Share Their Small Business Success Secrets

American Express OPEN brings out top CEOs for its Success Makers event

American Express OPEN brings out Shonda Rhimes, Jessica Alba, and other top CEOs for its…

By Alisa Gumbs

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letsbuyblack365

Getting Rid of the Stigma of ‘Buy Black’

One organization is fighting the stereotype that "the white man's ice is colder"

LetsBuyBlack365 is an online community and nationwide black economic empowerment movement. Its mission is to…

By Samara Lynn

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black finance

To Boost Black Finance, Be a Serial Entrepreneur

If you fail in one business venture, it pays to keep trying

A fascinating new study reveals serial entrepreneurship over opening a single business is the way…

By Samara Lynn

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press release

How to Write a Startup Press Release Revealed

These can't-miss tips will have journalists begging you for more news about your startup

Your press release should be an inflated piece of promotional hype that over-exemplifies everything you…

By BLACK ENTERPRISE Editors

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social media marketing

Who Are You Talking To? Tips for Social Media Marketing

The secrets of effective social media marketing for small businesses

The first step to an efficient social media marketing strategy is to understand your key…

By Black Enterprise

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Dr. William Pickard

Dr. William Pickard Discusses the Principles of Entrepreneurship

The accomplished business leader and entrepreneur lays out the guidelines for becoming a successful millionaire

Dr. William Pickard opened up about his new book, Millionaire Moves: Seven Proven Principles of…

By Selena Hill

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sunk cost fallacy

Entrepreneurs—Don’t Make This Common Behavioral Mistake Like Everyone Else

You know how you'll wear those painful shoes just because they were expensive? There's a term for that

Avoid falling into the trap of sunk cost fallacy, which can lead to bad business…

By Samara Lynn

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zakiya larry

‘Elevation Strategist’ Zakiya Larry Shares Essential Marketing Tips

The role of good marketing and branding for entrepreneurs cannot be overstated

In wake of the upcoming Entrepreneurs Summit, Zakiya Larry shared tips marketing, branding and money…

By Selena Hill

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fake news

Stop Fake News From Faking You and Your Brand Out

A social media strategist weighs in on how propagating fake news can hurt your small business

With current sensationalist headlines, such as “Pope Francis Shocks World, Endorses Donald Trump for President”…

By BLACK ENTERPRISE Editors

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dying brand

How to Bring a Dying Brand Back to Life

Shrinking customer base? It’s not too late to give your brand the jumpstart that it needs

Following these strategies can help you to not only revive your company brand, but also…

By Selena Hill

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How to network your way to success

Coach Dee Marshall Shows How to Network Your Way to Success

Women of Power Summit coach shares her best networking tips

Are you an entrepreneur looking to gain new business? Or a professional striving to climb…

By Alisa Gumbs

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consistent

How to Remain Consistent in Business So You Can Earn More

Follow these tips to keep your business on track and make more money

There’s a difference between being human and not being consistent in business. Being human means…

By Black Enterprise

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workspace

The Workspace You Need to Become More Productive and Creative

Whether it’s at home or at work, your office should be a place where you can collaborate and reflect

The better your workspace supports your team’s productivity, the greater success and engagement you’ll have…

By Selena Hill

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buy black

Black Leadership Forum Sparks #BuyBlack Movement In Houston

Here's more about the 7th Annual Houston Black Leadership Forum and Buy Black Weekend

Maggie Anderson (left), Courtney Johnson Rose (center) and Errol Allen (right)Maggie Anderson (left), Courtney Johnson…

By Derek T. Dingle

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How To

How to Make an Impact in Your Industry and Boost Career Success

How to Make an Impact in Your Industry and Boost Career Success

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change

“The only woman in the room” & how to change that by 2186

With passionate voices working every day to redefine the standard for gender equality, I believe…

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