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Mario Armstrong, digital lifestyle expert and Small Business University instructor.

Entrepreneurs: Learn the Best (and Smartest!) Tech Tools & Gadgets for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Technology expert Mario Armstrong tells you the best gadgets for your business in the Black…

By Elayne Fluker

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Entrepreneurs: Learn How to Create Marketing Buzz for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Register for the Black Enterprise Small Business University NOW and learn how to build and…

By Elayne Fluker

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Entrepreneurs: Learn How to Use Technology to Take Your Business to the Next Level

Register for the Black Enterprise Small Business University NOW and learn the best technology tools to help grow your business!

Register for the Black Enterprise Small Business University NOW and learn how to build, fund,…

By Elayne Fluker

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5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

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Free!! Books of the Week – All About Entrepreneurs

Choose from book bundles that are all about entrepreneurs!

This weeks book bundles are for current and potential entrepreneurs who would like to learn…

By Sasha King

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CapitalRaisingIdeas

Accessing Fresh Capital Sources

Right now, all sorts of nonprofit causes and entertainment projects can receive cash donations from…

By Carolyn M. Brown

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Dawn Fitch, President of Pooka Pure & Simple

Socialology

To keep people engaged in her company’s social media presence, Dawn Fitch spends one to…

By Bridget McCrea

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7 Simple Ways to Get Your Business Ready for Publicity

Small business owners are the lifeblood of our economy, but too often they're a best kept secret

Small business owners are the lifeblood of our economy, but too often they’re a best…

By Amanda Miller Littlejohn

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If you’ve attended a conference, you most certainly have experienced an elevator pitch. Whether you’re waiting in line for a cab, at a bar, or…yes, in an elevator, someone has most likely approached you to talk about their startup or latest venture. However, pitching is an art, and not everyone has nailed it. So not surprisingly, the ballroom at the Hilton Austin was packed with aspiring entrepreneurs at the “3 Steps to a Killer Elevator Pitch” panel during South by Southwest Interactive.  

The elevator pitch is a simple concept: If you were stuck in an elevator with someone, what would you say to promote your company in the time that the elevator closes until the time you get to your floor? In theory you have around 90 seconds to make a successful pitch, but how can you create a cohesive, effective pitch in that short amount of time?   

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three simple steps in effective pitching:--Winston Ford

3 Tips for Delivering a Killer Elevator Pitch

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three…

By Winston Ford

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Deduct

Free!!! Books of the Week – Small Business Guides

Do you own business? Or are you someone who would like to budget their money…

By Sasha King

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Establish a Google Plus Account

The online world is buzzing with new social networks updating almost every day and new ones being created just as fast. With that said, every entrepreneur should seriously consider Google Plus. It’s not just a source to create another social network profile but a great tool to engage your end customers with business-ready tools like, Google Hangout and Google Circles, among other things. Also, brand your Google Plus account by securing a customized URL at gplus.to (i.e. gplus.to/hajjflemings is my handle.)  Note:  This is just a branding tool that you can use to communicate your Google Plus URL in a neat fashion. In the future Google will enable customized URLs for Google Plus accounts.

SXSW 2012: Is Google+ Right for Your Business?

As one of the latest platforms to hit the social media scene, Google+ has the potential to take brands to the next level, but brands much choose if it’s a right fit for them

But with so many options to engage customers and fans, the question remains, is Google+…

By Winston Ford

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Small Business, Big Challenges: 3 Ways to Face Them Head On

When business challenges arise it's not about the problem, it's about the entrepreneur's response

When business challenges arise it’s not about the problem, it’s about the entrepreneur’s response. Entrepreneur…

By Felicia Joy

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Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

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New iPad App Square Register Turns Tablet Into Cash Register

Square Register lets business owners process payments from their iPad

Mobile payment company Square released a new iPad app on Monday, which allows brick-and-mortar merchants…

By Janel Martinez

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6 Things Your Small Business Can Learn from Amazon, Apple, Facebook, and Google

In the age of the platform, there is much entrepreneurs can learn from these innovative businesses

In the age of the platform, there is much entrepreneurs can learn from these innovative…

By Alan Hughes

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Are You Stuck in Behavior that Could Guarantee Failure in Your Business?

How living in a state of denial could be the downfall of your business

Entrepreneur and author Felicia Joy tells how living in a state of denial could be…

By Felicia Joy

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I've been exploring social media's latest runaway site – Pinterest*, a  virtual bulletin board that allows users to share images, objects, and  links they find interesting or inspiring. While, personally, I enjoy  pinning photos of stylish outfits, chic MacBook and iPad cases, and  outtakes from home décor magazines, I see the value this platform has  for brands. When it comes to my brand, I’ve taken a thought leadership  approach— just check my "Essential Books" board to see what branding,  social media and marketing books I’m reading.  This user-friendly  platform is already proving to be valuable for businesses.  
There’s serious potential to drive sales for business owners. Getting  images of your products pinned and repinned can literally drive  customers to your door step. At the very least, it will drive traffic to  your website where customers can request your service.  

Here are 6 ways small businesses can extend their brand and up their revenue using Pinterest:

6 Ways to Boost Your Business with Pinterest

BlackEnterprise.com notes 6 ways small businesses can extend their brand and up their revenue using…

By Amanda Miller Littlejohn

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Hi, Hater: Squashing Workplace Beef from Start Can Ensure Less Drama in the End

'Love & Hip Hop' star talks managing and overcoming conflict

This young entrepreneur and reality TV star knows firsthand how interpersonal conflict can affect business.…

By Yandy Smith

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6 Steps to Doing Business with the Government

Having Uncle Sam as a client can be rewarding if you're aware of the processes

An often untapped client for many small businesses is to seek out the government as…

By Alan Hughes

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I talk to stressed out business owners and non-profit leaders almost every day who are just plain overwhelmed with social media. Not because they don't know how to use it and not because they don't understand its value. They're stressed because the space changes at such a rapid pace---the ground is always shifting under their feet so they never really feel like they're gotten a foothold.

So what do you do to keep up with social media while running your business?  It's impossible to get on every platform and more importantly, it's just not smart. You can't do that, so don't even try. Instead of focusing on quantity of social connections and sites, focus more on quality control. Here are 6 ways to do it.---Amanda Miller Littlejohn

6 Ways to Manage Social Media Overload

Don't get stressed out by social media. These tips help business owners know how to manage and master social media

Don’t get stressed out by social media. These tips help business owners know how…

By Amanda Miller Littlejohn

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How To

hire talent

How to Hire Talent That Will Complement Your Team and Culture

People make the difference. You can have incredible systems and procedures in place, the right software…

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grief

How to Deal With Grief While at Work

Regardless of where you live in the world, all of us in some way have…

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