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Entrepreneurs

The Stark Reality about Entrepreneurs of Color

The stark reality about entrepreneurs of color is that their brilliance, ingenuity, and grit are…

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marketing

Offbeat, Creative Ways for Marketing Your Business

KFC's fried chicken scented sunscreen shows how a publicity stunt can draw positive attention to your brand

The KFC Extra Crispy Sunscreen is an example of stunt marketing at its best. Executed…

By Carolyn M. Brown

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first website

Know Where to Start: Advice for Launching Your First Website

Use these tips to build and launch a successful website

Whether it’s for personal use or for business, starting your first website can be quite…

By Black Enterprise

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Personal Brand

How to Build Your Personal Brand to Promote Your Business

Network boldly to build brand awareness

Most entrepreneurs think that the business or product they represent is the most important aspect…

By Black Enterprise

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African American women

What It’s Like for Black Women in America

African American women are critical for the country’s economic stability, yet they still continue to face barriers to their success

Without a doubt, African American women are critical to the economic stability and success of…

By Carolyn M. Brown

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(Image: Thinkstock)

How High School Habits Can Lead to Long-Term Success

Tools to help you prioritize, prepare, and perform to get ahead

Have you ever thought about what has made you more successful than most other people?…

By Black Enterprise

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entrepreneurship

10 Common Ethical Dilemmas in Entrepreneurship

What is one common ethical dilemma small business owners often face, and how can you overcome it?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization…

By Black Enterprise

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productivity

3 Ways You Can Boost Employee Productivity and Drive Profits in Your Business

Happy and productive workers means more money for your business

Like many business owners, you may be reviewing your budget in an effort to increase…

By Carolyn M. Brown

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Robin Wilson

After 16 Years in Business, Eco-Designer Robin Wilson Shares the Secrets to Her Success

Black Enterprise's 2008 Innovator of the Year Award recipient, Robin Wilson, advises entrepreneurs on effective strategies for sustaining a successful business

New York City Interior Designer Robin Wilson is going 16 years strong in business, having…

By Carolyn M. Brown

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target customer

10 Ways to Easily and Correctly Identify Your Target Customer

What process do you use to identify who your target customer is, in order to craft more effective marketing messages?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization…

By Black Enterprise

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bank black

#BlackBizMatters: 3 Reasons to Bank Black

National Bankers Association President Michael Grant explains how banking black strengthens communities and small businesses

This summer, Killer Mike and Solange Knowles used their platforms to encourage fans and those…

By Kali Wilder

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Marketing Frustrations

Eliminating Headaches: How to Decrease Marketing Frustrations

Tips to simplify the marketing process for your business

Marketing can be a very challenging function for small businesses. It takes a lot of…

By Sherron Washington

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Kobe

Will Kobe Bryant’s $100 Million Tech Fund Capitalize Black Entrepreneurs?

Sports icon turned venture capitalist, Kobe Bryant, has the potential to set a powerful, influential example for other investors by investing in black-owned businesses

After retiring earlier this year, Kobe Bryant, the former NBA MVP, announced the launch of…

By Jared Brown

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Clinton blackface

Can Clinton Break Barriers for Black Businesses?

Presidential nominee lays out strategy to support entrepreneurship and small business growth

Hillary Clinton pledged to invest $25 billion to support entrepreneurship and small business growth in…

By Jared Brown

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big-name contracts

How to Land Big-Name Contracts (Regardless of Your Company Size)

Trust is vital to business success

The secret to landing big contracts isn’t deeper pockets or more manpower—it’s getting prospects to…

By Black Enterprise

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business

5 Lessons I Learned After I Started My Own Business

Learning to look at the big--and little--picture

If you’re an entrepreneur, you already know that starting a business is a lot of…

By Black Enterprise

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customer

4 Simple Ways to Truly Put Your Customer First

Keeping the voice of the consumer top-of-mind at all times is key

Most successful companies are “consumer-first.” And while your job might be hectic at times, your…

By Black Enterprise

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black businesses

#BlackBizMatters: Spending $1.2 Trillion Black Buying Power With Black Businesses

Buying products and services from black-owned businesses helps them to grow and to employ other African Americans

Circulating dollars into black-owned businesses is critical to those businesses—it enables them to keep their…

By Carolyn M. Brown

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customer service

#BlackBizMatters: How to Up Your Customer Service

It is our duty to raise the standard to ensure our community is getting quality goods and products and services at every turn

Check out these 5 tips for maintaining exceptional customer service standards as strive to increase…

By Safon Floyd

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online store

What We Learned After Taking Our Online Store Offline

Three characteristics that will impact the future of how stores are built

Andy Dunn, co-founder of men’s clothing brand Bonobos, deserves a lot of credit for making…

By Black Enterprise

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How To

hire talent

How to Hire Talent That Will Complement Your Team and Culture

People make the difference. You can have incredible systems and procedures in place, the right software…

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grief

How to Deal With Grief While at Work

Regardless of where you live in the world, all of us in some way have…

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