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Focus on Storytelling

What stories can you tell about your business. I spoke this week to a group of arts, tourism and cultural organizations at Cultural Tourism DC's annual conference in Washington, DC. (Members range from Smithsonian Institution Directors to jazz clubs to tiny art galleries and film festivals). When cultural organizations approach social media, they can't go for the hard sell because arts marketing is more about storytelling. Take a cue from these organizations and focus on the story behind your service or product. Can you give your audience a behind-the-scenes view?  Can you offer online previews to build buzz before a big event?

How to Generate Publicity for Your Business

Tips for finding the news hook that will create buzz for your business

Tips for finding the news hook that will create buzz and publicity for your business

By Amanda Miller Littlejohn

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ZeroChaos CEO Harold Mills (Image: Courtesy of Subject)

UBR Spotlight: ZeroChaos CEO Harold Mills

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: ZeroChaos CEO Harold Mills and A-Advantage Networking Inc.…

By Alfred Edmond, Jr.

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Stephen Hightower, CEO of Hightowers Petroleum, the 2013 Black Enterprise 100s Industrial/Service Company of the Year

UBR Spotlight: BE 100s CEO Stephen Hightower of Hightowers Petroleum

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Hightowers Petroleum CEO Stephen Hightower; PencilWorx CEO Lavon…

By Alfred Edmond, Jr.

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Not pictured:

Company: Cannon Industries
Rank: No. 83 on the BE100s Industrial/Service list
CEO: Jack Cannon
Business: Metal fabrication, metal stampings, machining
Location: Rochester, New York


Company: Leader Communications Inc.
Rank: No. 95 on the BE100s Industrial/Service list
CEO: Michael Lyles
Business: Technology
Location: Oklahoma City, Oklahoma

13 Most Successful Black Companies to Watch in 2012

Black Enterprise welcomes 13 new companies to our annual BE 100s list chronicling the largest…

By Sonja Mack

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designer

Entrepreneurs: Do You Have What It Takes to Create Your Own Category?

How to boldly carve out a niche in business

How to boldly carve out a niche in business

By Jonathan Mead

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UBR Spotlight: Buzz Marketing Group CEO Tina Wells

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Buzz Marketing Group CEO Tina Wells, Buyosphere CEO…

By Alfred Edmond, Jr.

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UBR Spotlight: UniWorld Group’s New CEO Monique Nelson

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

Uniworld Group CEO Monique Nelson (Image: Courtesy of Subject)Uniworld Group CEO Monique Nelson (Image: Courtesy…

By Alfred Edmond, Jr.

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Tavis Smiley and the University of Maryland Announce $75,000 Social Innovation Challenge

WATCH NOW: Livestream with Tavis Smiley at 2012 Entrepreneurs Conference

Tune in to Tavis SMiley's live interview from Black Enterprise's annual conference in Chicago

Live from Black Enterprise’s Entrepreneur Conference, media personality Tavis Smiley has an honest one-on-one conversation…

By Anslem Samuel

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UBR Spotlight: Pre-Teen Entrepreneur Maya Penn

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Pre-teen Entrepreneur Maya Penn. Also Dr. Antoine Moss…

By Alfred Edmond, Jr.

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This weekend the controversial HBO film (based on the controversial bestselling book) Game Change premieres. Though the film focuses on the McCain-Pailn campaign, we rounded up a few political game changers of our own who are (or will be!) ones to watch.---Sasha KingPresident Barack ObamaWhat can be said about the President of the United States? He made history as the first black President of the United States in the 2008 election, making him the 44th president. He has accomplished many things in the three years he has been in office, including capturing the elusive Osama Bin Laden. He is striving to maintain his presidency for another four years by campaigning for the 2012 election.

Obama’s Minority Report: Do Republican Presidents Cater to Small Businesses Better?

Questioning whether the current administration has been as diligent in supporting small business owners as presidents past

When it comes to minority business, some question whether or not the Barack Obama administration…

By Raynard Jackson

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Image: File

Entrepreneurs Conference: How Janice Bryant Howroyd Built A Billion-Dollar Business

The founder and CEO of the largest minority woman-owned employment agency to share her 7 keys to business success

Janice Bryant Howroyd, CEO of Act•1 Group, the first black woman to own a billion-dollar…

By Carolyn M. Brown

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UBR Spotlight: Mortgage Lending Solutions Mogul Charles Sanders

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Charles S. Sanders, the founder and CEO of…

By Alfred Edmond, Jr.

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UBR Spotlight: DeanZign’s Angela Dean Delivers Celebrity Style

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Designer Angela Dean; money maven Deborah Owens.

By Alfred Edmond, Jr.

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Entrepreneurs Conference: Fashion Icon Beverly Johnson on Branding And Reality TV

Supermodel, entrepreneur and television show creator to offer guidance on mastering your brand

At the Entrepreneurs Conference, hair and beauty mogul Beverly Johnson will join celebrated restaurateur Gina…

By Carolyn M. Brown

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Larry Berkley

Preview B.E. Business Report: The Luxury of Time In A Tough Economy

Tourneau Exec Larry Barkley, Entrepreneur of the Week Cake Man Raven, wealth-building expert Ryan Mack and relaxing executive getaways

This week on the Black Enterprise Business Report our Power Player is Larry Barkley, senior…

By BlackEnterprise.com

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Entrepreneurs Conference: 8 Keys To Bouncing Back From Setbacks

Soul Purpose's Founder & CEO Nadine Thompson to share how entrepreneurs can remain resilient in the face of adversity and perceived failure.

Soul Purpose Lifestyle Company CEO Nadine Thompson is one of the featured panelists on the…

By Carolyn M. Brown

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Melinda Emerson, Black Enterprise Small Business University Instructor

Meet Your Small Business University Instructor: Melinda Emerson

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

For the Black Enterprise Small Business University, sponsored by Dell, entrepreneurship expert Melinda Emerson offers…

By Demetria Irwin

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Entrepreneur of the Week: Anthony Joiner, Shoozed

Serial entrepreneur Anthony Joiner’s latest venture puts a social-commerce spin on the age-old business of footwear retail

Serial entrepreneur Anthony Joiner’s latest venture, Shoozed.com, puts a social-commerce spin on the age-old business…

By Brian Dawson

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(Image: Thinkstock)

You Only Live Once: So When It Comes to Your Business, Innovate Before It’s Too Late

For entrepreneurs, a healthy dose of innovation (and a dash of crazy) could be the key to your small business success

For entrepreneurs, a healthy dose of innovation (and a dash of crazy) could be the…

By Elayne Fluker

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UBR Spotlight: Interior Designer Robin Wilson

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Robin Wilson, founder and CEO of Robin Wilson…

By Alfred Edmond, Jr.

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How To

Cultural bias

Ask Sheree: When an Employee Suffers Cultural Bias

What should I do when I sense that my manager is culturally biased against me?
First…

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Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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