May 26, 2012 9:47 PM • Log InREGISTER

Small Business > Your Business

Brenda Braxton, owner of BBraxton Exceptional Grooming (Photo by Rayon Richards)

One Step Back, Two Steps Forward

After a setback, BBraxton Exceptional Grooming revamped and reopened for business

Brenda Braxton and her then husband, Anthony Van Putten, were inspired to open an upscale…

By Renita Burns

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UBR Spotlight: Nicole Jones’ Sensual Steps to Success

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

On The Urban Business Roundtable: Nicole Jones builds a business selling designer shoes; Keith Wyche…

By Alfred Edmond, Jr.

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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Get paid up front. This sometimes depends on the nature of your freelancing, but it’s good to either get full or at least part of your fees up front. You can weed out serious inquiries on work that way and avoid wasting time and money in your freelancing efforts.

Support Black Entrepreneurs On Small Business Saturday

Use this campaign to support local enterprises to conduct your own "empowerment experiment"

This Small Business Saturday make an effort to devote some of your holiday shopping budgets…

By Alfred Edmond, Jr.

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Small Business Saturday Presents Big Opportunity for Entrepreneurs

Why 'small business' doesn’t have to mean small success. Think big

Felicia joy tells why small businesses need to think big on Small Business Saturday and…

By Felicia Joy

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UBR Spotlight: Splice Kitchen’s Tonya Ojuluwayo Cooks Up Success

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Tonya Ojuluwayo, founder of Splice Kitchen, one of…

By Alfred Edmond, Jr.

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Entrepreneur of the Week: Rachel Blanks, Sunny Days Bakery

With her artfully crafted gourmet treats, Sunny Days Bakery’s Rachel Blanks spreads a little sweetness all across the Florida Panhandle

Sunny Days Bakery’s Rachel Blanks, our entrepreneur of the week, spreads a little sweetness all…

By Brian Dawson

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Deborah Scott Thomas (Image: Subject)

UBR Spotlight: Data Solutions & Technologies CEO Deborah Scott Thomas

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Deborah Scott Thomas, the president and CEO of…

By Alfred Edmond, Jr.

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UBR Spotlight: Wykesha Hayes Gives Kids Keeys2Success

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Wykesha Hayes, the founder and CEO of Keey2Kids,…

By Alfred Edmond, Jr.

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Entrepreneurs of the Week: Tre Baker and Lawrence Watkins, Ujamaa Deals

For Ujamaa Deals' founders, focusing on African-American business is the key to black economic empowerment

For Ujamaa Deals’ Tre Baker and Lawrence Watkins, focusing on African-American business is the key…

By Brian Dawson

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