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Digital media has not only seeped into nearly every part of our lives, it has become increasingly more mobile and social in recent years. During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place from June 8-10, the international community gathered to discuss the future of digital media and how they are contributing to this new world of opportunities. The digital media think-tanks and workshops pointed to smarter, faster, personal and more inclusive platforms and services for everyone to use. At the end of the conference, it was clear that revolutionary changes will take place in music, interaction design, and collaboration and connectivity, among other areas. –Corvida Raven

What Does the Future Hold for Digital Media?

During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place…

By BlackEnterprise.com

Posted: June 19, 2012 Tags: , ,
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How to Align Your Blog with a Big-Name Brand

For some bloggers, taking that platform to the next level will require partnering with big-name…

By BlackEnterprise.com

Posted: June 15, 2012 Tags: , , , , , , , , ,
Be a great storyteller Storytelling is the most important point of your mobile strategy and should be integrated into everything you do. Optimize your site for mobile since large portions of your customers are going to experience your messaging from mobile devices. Also, brand consistency is key so make sure your loyal and potential clients can access your messaging. Lastly, think in sound bites. You want to communicate compelling, concise information when you post content. Have your customers wanting more.

4 Tips to Help Your Small Business ‘Go Mobile’

BlackEnterprise.com technology columnist Hajj Flemings provided four easy-to-follow steps to take your small business to…

By Hajj Flemings

Posted: June 7, 2012 Tags: , , , , , , , , , ,
With over 200 social networking sites at your disposal, it can be a challenge determining the best options for optimizing traffic to your blog. That was a topic of discussion at the 5th annual Blogging While Brown conference, held June 1-2, in Philadelphia, PA at the Chemical Heritage Foundation. Hundreds of aspiring and seasoned bloggers, influencers and social media aficionados congregated to network and discuss the changes taking place across the Web. With growing one’s audience on nearly every attendee’s mind, here’s a look at how bloggers can build, observe and engage with their audience.--Yoli Ouiya

5 Social Media Strategies That Will Grow Your Audience

With over 200 social networking sites at your disposal, it can be a challenge determining…

By Yoli Ouiya

Posted: June 5, 2012 Tags: , , , , , , , ,
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A Child Shall Lead Them: Facebook Considers Lowering User Age

If Facebook decides to lower their user age, will this be the catalyst needed for adults to better understand the social network's privacy and security policies?

Regardless of how many countermeasures and safety nets Facebook bakes into its new-age policy, if…

By Terrance Gaines

Posted: June 4, 2012 Tags: , ,
ADD ALL YOUR SOCIAL PROFILES, ESPECIALLY FACEBOOK Everyone has a Klout score automatically generated from Twitter, which serves as the primary account. Up to 12 social media profiles can be linked to your account, with at least 6 more being added in the near future. Including more profiles creates a clearer picture of your brand’s total social impact, especially if your strongest platform is not Twitter. Tip: Adding Facebook significantly improves your score, more than adding other platforms.

Two Weeks Later, What Mark Zuckerberg’s IPO Move Means for the Future of Tech

How will the social network’s IPO impact the tech startup space?

Facebook has 901 million users, a value estimated at $111 billion per user. With reported…

By Hajj Flemings

Posted: June 1, 2012 Tags: , , , , ,
TWITTER: I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

3 Reasons You Should Use Separate Twitter Accounts

Tech columnist Hajj Flemings answers the new-age question of whether or not employees should have more than one social media account

With lines being blurred far too many times than people would like to admit, BlackEnterprise.com…

By Hajj Flemings

Posted: May 17, 2012 Tags: , , , ,
RAISE ENOUGH MONEY BEFORE OPENING FOR BUSINESS Redding opened up Amy Ruth’s in 1998 with a $73,000 investment and it went on to become a $3 million company. While that achievement is to be lauded, under further inspection it should also to be avoided because Redding launched his business undercapitalized, a trend that he believes is all too common for many African American-owned businesses. “As Black people we always end up opening businesses underfunded,” he notes. “Due to that we rob Peter to pay Paul and don’t pay taxes or purveyors or utilities. Redding knew that opening his latest restaurant would mean securing enough funding—$2 million to be exact. The only way he was able to achieve that round of fundraising was by revising his business plan, something that he recommends for every entrepreneur looking to start over. “You have to put your new business together with a solid business plan so that you can get proper funding.”

3 Tips for Raising Venture Capital Funding

With SendHub's recent $2 million seed funding score making headlines, the company's co-founder Garrett Johnson provides three tips for securing venture capital support

Garrett Johnson, co-founder of SendHub, discusses how he raised $2 million from venture capital firms,…

By Terrance Gaines

Posted: May 3, 2012 Tags: , , , ,
THE PRESENT IS ALL THAT MATTERS Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease. Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

Posted: April 26, 2012 Tags: , , , , , ,
Create Your Own Experience Don’t wait for an internship to begin gaining experience in the gaming industry. If your passion is reporting or writing about video games, pen articles on your very own blog or website. Aspiring public relations and marketing professionals: Volunteer to draft press releases for indie game developers or promote their content across the web. Game developers on the rise can create mods of their favorite video games, or take things a step further by drafting concept ideas for new games. Visual artists can keep busy by testing their creative skills via poster designs and physical prototype models. Dan Amrich, social media manager at Activision, provided several helpful tips during the panel. “Challenge yourself. Go into an interview and always think about what you can exhibit. Show how you can help their company.”

4 Tips to Breaking into the Video Game Industry

You may not have sat through the “So You Want to Get into Gaming” panel…

By Tamika Moultrie

Posted: April 23, 2012 Tags: , , ,
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