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Technology > Tips

THE PRESENT IS ALL THAT MATTERS

Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease.

Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

Posted: April 26, 2012 Tags: branding, Diego Basch, Facebook, influencer, Klout, Social influence, Technology

Create Your Own Experience

Don’t wait for an internship to begin gaining experience in the gaming industry. If your passion is reporting or writing about video games, pen articles on your very own blog or website. Aspiring public relations and marketing professionals: Volunteer to draft press releases for indie game developers or promote their content across the web. Game developers on the rise can create mods of their favorite video games, or take things a step further by drafting concept ideas for new games. Visual artists can keep busy by testing their creative skills via poster designs and physical prototype models.

Dan Amrich, social media manager at Activision, provided several helpful tips during the panel. “Challenge yourself. Go into an interview and always think about what you can exhibit. Show how you can help their company.”

4 Tips to Breaking into the Video Game Industry

You may not have sat through the “So You Want to Get into Gaming” panel…

By Tamika Moultrie

Posted: April 23, 2012 Tags: gaming industry, mobile gaming, PAX East 2012, video game industry

For many businesses, growing their social media following is a common concern. While you may already know about the more time consuming tasks of sharing relevant content, engaging with your community, answering customer questions and being generally helpful, what happens when you've done all of that but no one follows?

When it comes to social media, if you have an online presence, it does your potential audience a disservice if they can't find you. So many business owners fail to benefit from the promotional tools that are right at their fingertips. To grow awareness of your social media community, you don't have to reinvent the marketing wheel. But you do need to think like a marketer. These five easy-to-follow steps will help promote your business—all while cultivating a strong social media presence.--Amanda Miller Littlejohn

5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

Posted: April 13, 2012 Tags: Amanda Miller Littlejohn, brands, Facebook, FourSquare, Social media, Twitter, YouTube

Digital Renaissance: 3 Signs Detroit Is the Next Tech Hub

The former automotive center is quickly becoming a go-to tech destination

Detroit is shaking things up a bit, taking its creative roots and recreating a space…

By Hajj Flemings

Posted: April 11, 2012 Tags: Adam Bain, Dan Gilbert, Detroit, Detroit Labs, Detroit Venture Partners, Hajj Flemings, hiredMyway, M@dison Building, New York City, Silicon Valley, Skidmore Studio, Twitter, United States Patent and Trademark Office, UpTo

Mario Armstrong, digital lifestyle expert and Small Business University instructor.

New Lessons to Learn

Increase your productivity with technology

As a digital lifestyle expert on the Today show, CNN, and on my daily talk…

By BLACK ENTERPRISE

Posted: April 9, 2012 Tags: blacks and technology, Business Technology, Tech tools, Technology, technology advice, technology trends, technology upgrade

You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

Posted: April 4, 2012 Tags: Big Brother, Facebook, Facebook password, Facebook privacy settings, Facebook settings, FourSquare, George Orwell, Hajj Flemings, Twitter

How to Hide Stuff From Your Timeline

Timeline gives friends the ability to view your entire Facebook history. For this reason, we imagine the first thing most people will want to do is to "sanitize" their Timeline. The good news is, it's simple to hide what you don't want showing. When you see a post you'd like to nix, just hit the pencil icon at the top of the post and select "Hide from Timeline." This doesn't delete the content from your account, but it will keep it safe from prying eyes.

Why Asking For A Job Applicant’s Facebook Password Is Fair Game

Depending on the job, access to the social media communications of a potential hire may be in your company's best interest

Employers asking prospective hires for their Facebook password is a hot button topic but it’s…

By Alfred Edmond, Jr.

Posted: April 2, 2012 Tags: Eli Pariser, employee rights, employment law, expectation of pricacy, Facebook, hiring, human resource management, human resources, invasion of privacy, JJ Ramberg, job application, job creation, MSNBC, password, privacy settings, Social media, social media privacy settings, social media tools, The Filter Bubble, Your Business

Maria Hannah, owner of The Clean Dog Inc. (Photo by Craig Bromley)

Out of the Doghouse

Failure to upgrade hardware can cost hundreds of thousands of dollars in maintenance of antiquated…

By Marcia Wade Talbert

Posted: April 1, 2012 Tags: Business Technology, small business technology, technology makeover, technology upgrade, technology useage

Redesign Made Easy

How to build a better website

So you have a website—great. But so do your competitors. If you want your site…

By Ramon Ray

Posted: April 1, 2012 Tags: Web branding, web design, website development, website makeover, website redesign, website strategy

If you’ve attended a conference, you most certainly have experienced an elevator pitch. Whether you’re waiting in line for a cab, at a bar, or…yes, in an elevator, someone has most likely approached you to talk about their startup or latest venture. However, pitching is an art, and not everyone has nailed it. So not surprisingly, the ballroom at the Hilton Austin was packed with aspiring entrepreneurs at the “3 Steps to a Killer Elevator Pitch” panel during South by Southwest Interactive.

The elevator pitch is a simple concept: If you were stuck in an elevator with someone, what would you say to promote your company in the time that the elevator closes until the time you get to your floor? In theory you have around 90 seconds to make a successful pitch, but how can you create a cohesive, effective pitch in that short amount of time?

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three simple steps in effective pitching:--Winston Ford

3 Tips for Delivering a Killer Elevator Pitch

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three…

By Winston Ford

Posted: March 26, 2012 Tags: 2012 South by Southwest, elevator pitch, Elevator Pitch Competition, SXSW, SXSW Interactive

Technology > Tips

By Terrena Carriman

By Tamika Moultrie

By Amanda Miller Littlejohn

By Hajj Flemings

By BLACK ENTERPRISE

By Hajj Flemings

By Alfred Edmond, Jr.

By Marcia Wade Talbert

By Ramon Ray

By Winston Ford

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