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3 Tips for Spreading Your Health-Conscious Movement Online

Toni Carey and Ashley Hicks were able to leverage their presence on and offline, creating…

By BlackEnterprise.com

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4. Be public. Market yourself. People must know what you offer. What separates you from everyone else? Why are you different from the next candidate? Understand your strengths and weaknesses. Think of yourself as a brand, a company.

5 Lessons From a Tech Entrepreneur

Lawrence Watkins, founder of Great Black Speakers, Great Pro Speakers, and co-founder of Ujamaa Deals, provides 5 tips for tech entrepreneurs

Lawrence Watkins, founder of Great Black Speakers, Great Pro Speakers, and co-founder of Ujamaa Deals,…

By BlackEnterprise.com

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(Image: Thinkstock)

The JOBS Act: Acceptance of Crowdfunding Provision Likely to Increase Startup Growth

With crowdfunding a concern of JOBS Act critics, see what makes the capital funding method viable

The JOBS Act has received support from lawmakers and startup advocates, as well as disapproval…

By Hajj Flemings

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Digital media has not only seeped into nearly every part of our lives, it has become increasingly more mobile and social in recent years. During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place from June 8-10, the international community gathered to discuss the future of digital media and how they are contributing to this new world of opportunities. The digital media think-tanks and workshops pointed to smarter, faster, personal and more inclusive platforms and services for everyone to use. At the end of the conference, it was clear that revolutionary changes will take place in music, interaction design, and collaboration and connectivity, among other areas. –Corvida Raven

What Does the Future Hold for Digital Media?

During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place…

By BlackEnterprise.com

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How to Align Your Blog with a Big-Name Brand

For some bloggers, taking that platform to the next level will require partnering with big-name…

By BlackEnterprise.com

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Be a great storyteller 

Storytelling is the most important point of your mobile strategy and should be integrated into everything you do. Optimize your site for mobile since large portions of your customers are going to experience your messaging from mobile devices.  Also, brand consistency is key so make sure your loyal and potential clients can access your messaging. Lastly, think in sound bites. You want to communicate compelling, concise information when you post content. Have your customers wanting more.

4 Tips to Help Your Small Business ‘Go Mobile’

BlackEnterprise.com technology columnist Hajj Flemings provided four easy-to-follow steps to take your small business to…

By Hajj Flemings

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With over 200 social networking sites at your disposal, it can be a challenge determining the best options for optimizing traffic to your blog. That was a topic of discussion at the 5th annual Blogging While Brown conference, held June 1-2, in Philadelphia, PA at the Chemical Heritage Foundation. Hundreds of aspiring and seasoned bloggers, influencers and social media aficionados congregated to network and discuss the changes taking place across the Web. With growing one’s audience on nearly every attendee’s mind, here’s a look at how bloggers can build, observe and engage with their audience.--Yoli Ouiya

5 Social Media Strategies That Will Grow Your Audience

With over 200 social networking sites at your disposal, it can be a challenge determining…

By Yoli Ouiya

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A Child Shall Lead Them: Facebook Considers Lowering User Age

If Facebook decides to lower their user age, will this be the catalyst needed for adults to better understand the social network's privacy and security policies?

Regardless of how many countermeasures and safety nets Facebook bakes into its new-age policy, if…

By Terrance Gaines

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ADD ALL YOUR SOCIAL PROFILES, ESPECIALLY FACEBOOK 

Everyone has a Klout score automatically generated from Twitter, which serves as the primary account. Up to 12 social media profiles can be linked to your account, with at least 6 more being added in the near future. Including more profiles creates a clearer picture of your brand’s total social impact, especially if your strongest platform is not Twitter. 

Tip: Adding Facebook significantly improves your score, more than adding other platforms.

Two Weeks Later, What Mark Zuckerberg’s IPO Move Means for the Future of Tech

How will the social network’s IPO impact the tech startup space?

Facebook has 901 million users, a value estimated at $111 billion per user. With reported…

By Hajj Flemings

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

3 Reasons You Should Use Separate Twitter Accounts

Tech columnist Hajj Flemings answers the new-age question of whether or not employees should have more than one social media account

With lines being blurred far too many times than people would like to admit, BlackEnterprise.com…

By Hajj Flemings

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RAISE ENOUGH MONEY BEFORE OPENING FOR BUSINESS

Redding opened up Amy Ruth’s in 1998 with a $73,000 investment and it went on to become a $3 million company. While that achievement is to be lauded, under further inspection it should also to be avoided because Redding launched his business undercapitalized, a trend that he believes is all too common for many African American-owned businesses. “As Black people we always end up opening businesses underfunded,” he notes. “Due to that we rob Peter to pay Paul and don’t pay taxes or purveyors or utilities. Redding knew that opening his latest restaurant would mean securing enough funding—$2 million to be exact. The only way he was able to achieve that round of fundraising was by revising his business plan, something that he recommends for every entrepreneur looking to start over. “You have to put your new business together with a solid business plan so that you can get proper funding.”

3 Tips for Raising Venture Capital Funding

With SendHub's recent $2 million seed funding score making headlines, the company's co-founder Garrett Johnson provides three tips for securing venture capital support

Garrett Johnson, co-founder of SendHub, discusses how he raised $2 million from venture capital firms,…

By Terrance Gaines

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THE PRESENT IS ALL THAT MATTERS 

Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease. 

Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

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4 Tips to Breaking into the Video Game Industry

You may not have sat through the “So You Want to Get into Gaming” panel…

By Tamika Moultrie

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5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

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Detroit Bankruptcy Turns Spotlight to Business Development

Digital Renaissance: 3 Signs Detroit Is the Next Tech Hub

The former automotive center is quickly becoming a go-to tech destination

Detroit is shaking things up a bit, taking its creative roots and recreating a space…

By Hajj Flemings

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New Lessons to Learn

Increase your productivity with technology

As a digital lifestyle expert on the Today show, CNN, and on my daily talk…

By Black Enterprise

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You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

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How to Hide Stuff From Your Timeline

Timeline gives friends the ability to view your entire Facebook history. For this reason, we imagine the first thing most people will want to do is to "sanitize" their Timeline. The good news is, it's simple to hide what you don't want showing. When you see a post you'd like to nix, just hit the pencil icon at the top of the post and select "Hide from Timeline." This doesn't delete the content from your account, but it will keep it safe from prying eyes.

Why Asking For A Job Applicant’s Facebook Password Is Fair Game

Depending on the job, access to the social media communications of a potential hire may be in your company's best interest

Employers asking prospective hires for their Facebook password is a hot button topic but it’s…

By Alfred Edmond, Jr.

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Maria Hannah, owner of The Clean Dog Inc. (Photo by Craig Bromley)

Out of the Doghouse

Failure to upgrade hardware can cost hundreds of thousands of dollars in maintenance of antiquated…

By Marcia Wade Talbert

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Redesign Made Easy

How to build a better website

So you have a website—great. But so do your competitors. If you want your site…

By Ramon Ray

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How To

Cultural bias

Ask Sheree: When an Employee Suffers Cultural Bias

What should I do when I sense that my manager is culturally biased against me?
First…

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Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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