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5 Ways Small Business Owners Can Prevent Data Loss

Before disaster hits, small business owners should commit to these 5 tips to prevent data loss from a debacle.

Before disaster hits, small business owners should commit to these 5 tips to prevent data…

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Before Expected Release of New Gen iPhone, Cash In Your iPhone 4S

Apple adds the iPhone 4S to its online trading program “Reuse and Recycle”

With the highly-suspected release of the iPhone 5 around the corner, Apple has reportedly added…

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How to Use Instagram to Further Your Business

BlackEnterprise.com columnist Amanda Miller Littlejohn provides are a few tips to furthering your business with…

By Amanda Miller Littlejohn

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The social media analytics company Klout announced on Tuesday they were rolling out a new scoring system, ditching the former 100-variables rating system and replacing it with one containing over 400 metrics, according to Mashable. The San Francisco-based tech company stirred up some controversy with their old scoring system, which many argued didn’t measure one’s “true influence.” (Case in point, Justin Bieber’s score trumping that of President Barack Obama’s until the recent change.)  Now, Klout looks at over 12 billion bits of data each day across the seven social networking sites it looks at, which is 12 times greater than previously analyzed. With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” Mashable details what you need to know about the changes:

Klout Update: What You Need to Know

With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” Mashable details…

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Exposing Students to STEM Earlier 

The lack of black people in technology stems from the lack of STEM education. While America doesn’t produce a great number of white scientists, mathematicians and engineers, the disparity hits African Americans a lot stronger. African Americans received just 7 % of all STEM bachelor's degrees, 4 % of master's degrees, and 2 % of PhDs in 2009, according to the National Center for Education Statistics. Thankfully, several extra-curricular programs like Black Girls Code are dedicated to teaching children and young adults from underrepresented communities. 

With this initiative promising to focus on youth at the beginning of their educational careers, students will become exposed to all that STEM has to offer in the classroom.

3 Ways Obama’s New Initiative Will Impact STEM Education

President Obama announced an initiative he said will improve the education of African-American students during…

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Top 5 Ways to Take Control of Your Inbox

Handle emails more efficiently with these five tips

Mashable provides five ways to gain control over the growing number of emails in your…

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YouTube's new commenting policy asks anonymous commentaters to use their real names and photos (Image: YouTube)

Anonymous YouTube Accounts a Thing of the Past?

The video-sharing website gives users the option of using their full name and actual photo on the platform

YouTube is encouraging users to swap their pen names with their full names when they…

By Janel Martinez

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When it comes to social networking sites, LinkedIn is not viewed as one of the most exciting platforms (thanks to the ability to “pin,” “tweet” and “Facebook” nearly any aspect of life), but it is definitely one web-based network you should invest your time in. In fact, there’s a bevy of functions that are raising the stakes, allowing professionals to stay connected with others in and outside of their spheres of influence, access applications and remain up to date on the latest career-related news. Mashable outlines five capabilities you should familiarize yourself with and maximize on LinkedIn:

5 Things You Need to Know About LinkedIn

There’s a bevy of functions that are raising the stakes, allowing professionals to stay connected…

By BlackEnterprise.com

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In the past being called a geek was a way to say that someone was less than cool. Now, in 2012, being a geek is the new chic. From taped glasses and suspenders, to trendy blazers and the latest gadgets, the “Geeks” are now taking the world by storm. Their unique sense of style and their trendsetting ways have everyone dying to be just like them. But in the tech world, being a geek is more than how you look. It’s about the gadgets you carry, the places you go, and the people you know. See how you can go from chic to geek with these 11 tips: --Ashley Rushford

How to Go From Chic to Geek

Eleven tips to staying up to date in the tech world

A day in the life of a geek isn’t always about pocket protectors and taped…

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3 Tips for Spreading Your Health-Conscious Movement Online

Toni Carey and Ashley Hicks were able to leverage their presence on and offline, creating…

By BlackEnterprise.com

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4. Be public. Market yourself. People must know what you offer. What separates you from everyone else? Why are you different from the next candidate? Understand your strengths and weaknesses. Think of yourself as a brand, a company.

5 Lessons From a Tech Entrepreneur

Lawrence Watkins, founder of Great Black Speakers, Great Pro Speakers, and co-founder of Ujamaa Deals, provides 5 tips for tech entrepreneurs

Lawrence Watkins, founder of Great Black Speakers, Great Pro Speakers, and co-founder of Ujamaa Deals,…

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(Image: Thinkstock)

The JOBS Act: Acceptance of Crowdfunding Provision Likely to Increase Startup Growth

With crowdfunding a concern of JOBS Act critics, see what makes the capital funding method viable

The JOBS Act has received support from lawmakers and startup advocates, as well as disapproval…

By Hajj Flemings

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Digital media has not only seeped into nearly every part of our lives, it has become increasingly more mobile and social in recent years. During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place from June 8-10, the international community gathered to discuss the future of digital media and how they are contributing to this new world of opportunities. The digital media think-tanks and workshops pointed to smarter, faster, personal and more inclusive platforms and services for everyone to use. At the end of the conference, it was clear that revolutionary changes will take place in music, interaction design, and collaboration and connectivity, among other areas. –Corvida Raven

What Does the Future Hold for Digital Media?

During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place…

By BlackEnterprise.com

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How to Align Your Blog with a Big-Name Brand

For some bloggers, taking that platform to the next level will require partnering with big-name…

By BlackEnterprise.com

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Be a great storyteller 

Storytelling is the most important point of your mobile strategy and should be integrated into everything you do. Optimize your site for mobile since large portions of your customers are going to experience your messaging from mobile devices.  Also, brand consistency is key so make sure your loyal and potential clients can access your messaging. Lastly, think in sound bites. You want to communicate compelling, concise information when you post content. Have your customers wanting more.

4 Tips to Help Your Small Business ‘Go Mobile’

BlackEnterprise.com technology columnist Hajj Flemings provided four easy-to-follow steps to take your small business to…

By Hajj Flemings

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With over 200 social networking sites at your disposal, it can be a challenge determining the best options for optimizing traffic to your blog. That was a topic of discussion at the 5th annual Blogging While Brown conference, held June 1-2, in Philadelphia, PA at the Chemical Heritage Foundation. Hundreds of aspiring and seasoned bloggers, influencers and social media aficionados congregated to network and discuss the changes taking place across the Web. With growing one’s audience on nearly every attendee’s mind, here’s a look at how bloggers can build, observe and engage with their audience.--Yoli Ouiya

5 Social Media Strategies That Will Grow Your Audience

With over 200 social networking sites at your disposal, it can be a challenge determining…

By Yoli Ouiya

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A Child Shall Lead Them: Facebook Considers Lowering User Age

If Facebook decides to lower their user age, will this be the catalyst needed for adults to better understand the social network's privacy and security policies?

Regardless of how many countermeasures and safety nets Facebook bakes into its new-age policy, if…

By Terrance Gaines

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ADD ALL YOUR SOCIAL PROFILES, ESPECIALLY FACEBOOK 

Everyone has a Klout score automatically generated from Twitter, which serves as the primary account. Up to 12 social media profiles can be linked to your account, with at least 6 more being added in the near future. Including more profiles creates a clearer picture of your brand’s total social impact, especially if your strongest platform is not Twitter. 

Tip: Adding Facebook significantly improves your score, more than adding other platforms.

Two Weeks Later, What Mark Zuckerberg’s IPO Move Means for the Future of Tech

How will the social network’s IPO impact the tech startup space?

Facebook has 901 million users, a value estimated at $111 billion per user. With reported…

By Hajj Flemings

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

3 Reasons You Should Use Separate Twitter Accounts

Tech columnist Hajj Flemings answers the new-age question of whether or not employees should have more than one social media account

With lines being blurred far too many times than people would like to admit, BlackEnterprise.com…

By Hajj Flemings

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RAISE ENOUGH MONEY BEFORE OPENING FOR BUSINESS

Redding opened up Amy Ruth’s in 1998 with a $73,000 investment and it went on to become a $3 million company. While that achievement is to be lauded, under further inspection it should also to be avoided because Redding launched his business undercapitalized, a trend that he believes is all too common for many African American-owned businesses. “As Black people we always end up opening businesses underfunded,” he notes. “Due to that we rob Peter to pay Paul and don’t pay taxes or purveyors or utilities. Redding knew that opening his latest restaurant would mean securing enough funding—$2 million to be exact. The only way he was able to achieve that round of fundraising was by revising his business plan, something that he recommends for every entrepreneur looking to start over. “You have to put your new business together with a solid business plan so that you can get proper funding.”

3 Tips for Raising Venture Capital Funding

With SendHub's recent $2 million seed funding score making headlines, the company's co-founder Garrett Johnson provides three tips for securing venture capital support

Garrett Johnson, co-founder of SendHub, discusses how he raised $2 million from venture capital firms,…

By Terrance Gaines

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How To

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How to Hire Talent That Will Complement Your Team and Culture

People make the difference. You can have incredible systems and procedures in place, the right software…

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How to Deal With Grief While at Work

Regardless of where you live in the world, all of us in some way have…

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