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4 Ways Brands Can Win With Facebook’s New Newsfeed On Your Mark, Get Set, Code!: Congress Creates Congressional App Challenge for Students 4 Tips to Choosing the Perfect Hashtag How to Use Social Media, Without Getting Sucked In 6 Ways to Keep Your Brand Hack-Free in Social Media 5 Ways Your Website Is Driving Away Customers 5 Ways to Establish Yourself as a Thought Leader Online 5 Common Social Media Myths for Business Debunked 4 Tips for Vending with Square From Conventions and Festivals 3 Tips for Managing Your Business’ Reputation on the Web How Poland Spring Failed to Capitalize on Marco Rubio’s Sip Dos and Don’ts of LinkedIn Leads Social Media Networks Are Not Created Equal: How to Choose the Right Platform for Your Brand NewME Accelerator Announces Pop-Up Tour Schedule 4 Lessons From Successful Social Media Ninjas ‘If You Are What You Say You Are’…4 Useful Verification Tools Online Back to Basics: All You Need to Know About Facebook Lists 5 Tips to Improve Engagement With Video-Sharing App Vine Petitioners Demand that Unlocking Cellphones Remain Legal Offering Wifi at Your Small Business May be Illegal Annual Survey Ranks Technology As the World’s Most-Trusted Industry Black Hackers Involved in National Day of Civic Hacking 6 Easy Ways to Increase Your Blog’s Traffic 4 Ways to Get More Comments and ‘Likes’ On Facebook Tech Brands Deliver Compact Devices, New Lineups & Glance At Bright Future During CES 2013 4 Must-Have Social Media Management Tools How Brands Can Capitalize on Social Media Trends for 2013 3 Tech Practices to Abide By in 2013 5 Ways Social Media Will Keep Your New Year’s Resolutions Alive Freshwire’s Shawn Amos on How Brands Can Stay Afloat in 2013 Recent Cloud Outages Reinforce the Need for Small Business Backups Kayak Reveals the Best and Worst Times to Travel What Brands Can Learn About Social Media Strategy in the Face of Public Crisis 5 Biggest Social Media Fails of 2012 4 Ways to Handle Business When Email Is Down How to Woo Investors 101 3 Tips on Creating Video Content That Actually Works Back to Basics: How to Get Started on New Myspace Back to Basics: WordPress for Beginners 5 Biggest Mistakes Tech Entrepreneurs Make When Protecting Intellectual Property 5 Things Apple Stands to Learn from Windows 8 How Brands Can Tweet Smarter, Not Harder New Facebook Privacy Policy Ruffles Feathers Come Again? 4 Steps for Handling Those ‘Oh, No He/She Didn’t’ Moments on Social Media Technology Making You a Jerk? 4 Reasons You Should Leave It At the Door 4 Ways Brands Can Use Google+ Hangouts How to Stay Safe While Shopping on Cyber Monday On Your Mark, Get Set, Save! How to Score Holiday Shopping Deals Online 3 Ways Pinterest Secret Boards Can Work for Your Business How to Visualize Your Brand With Instagram Mindblown Labs’ Educational Game Scores Over $75K on Kickstarter Free Wi-Fi Seekers Unite: Don’t Be Ashamed to Scrounge for the Service What Parents Can Do to Fight Cyberbullying 10 Tips to Amp Up Your Dropbox User Experience LinkedIn Etiquette: Why Random Invites to Connect Are a No-No Getting Started: Best Practices for Online Video Marketing WATCH: Freshwire’s Shawn Amos Talks Facebook Brand Pages in ‘60 Seconds of Social Media’ 4 Reasons Newsweek’s All-Digital Model Is a Business Win 5 Tips to Becoming a Fearless Female Tech Entrepreneur How to Maximize Mobile Productivity Did You Really Post That? 5 Tips to Curb Oversharing Online ‘Like’ It or Not, Study Shows College Applicants’ Social Presence Affects Acceptance Will Technology Run Greeting Card Makers Out of Business? No, Says Etiquette Expert 7 Ways to Maximize Your Conference Experience with Social Media 5 Ways MySpace’s Redesign Will Revolutionize Music Marketing 5 Strategies for Digital Storytelling 5 Ways Small Business Owners Can Prevent Data Loss Before Expected Release of New Gen iPhone, Cash In Your iPhone 4S How to Use Instagram to Further Your Business Klout Update: What You Need to Know 3 Ways Obama’s New Initiative Will Impact STEM Education Top 5 Ways to Take Control of Your Inbox Anonymous YouTube Accounts a Thing of the Past? 5 Things You Need to Know About LinkedIn How to Go From Chic to Geek 3 Tips for Spreading Your Health-Conscious Movement Online 5 Lessons From a Tech Entrepreneur The JOBS Act: Acceptance of Crowdfunding Provision Likely to Increase Startup Growth What Does the Future Hold for Digital Media? How to Align Your Blog with a Big-Name Brand 4 Tips to Help Your Small Business ‘Go Mobile’ 5 Social Media Strategies That Will Grow Your Audience A Child Shall Lead Them: Facebook Considers Lowering User Age Two Weeks Later, What Mark Zuckerberg’s IPO Move Means for the Future of Tech 3 Reasons You Should Use Separate Twitter Accounts 3 Tips for Raising Venture Capital Funding How to Increase Your Klout Score in 5 Days 4 Tips to Breaking into the Video Game Industry 5 Ways to Grow Your Brand’s Social Media Following Digital Renaissance: 3 Signs Detroit Is the Next Tech Hub New Lessons to Learn You’ve Been Warned: Prepare to Hand Over Your Facebook Password Why Asking For A Job Applicant’s Facebook Password Is Fair Game Out of the Doghouse Redesign Made Easy 3 Tips for Delivering a Killer Elevator Pitch 5 Facebook Timeline Tips for Brands Apple Gives Cash Back to Shareholders SXSW 2012: 4 Tips on Giving in the 21st Century SXSW 2012: 13 Things Superwomen Need to Know About Mentorship SXSW 2012: What Brands Can Learn From Rappers SXSW 2012: How Brands Can Reach a Diverse Online Community SXSW 2012: ‘Social Media Sharecropping’ Encourages African Americans to Monetize Digital Content 6 Tips to Maximize Your SXSW Interactive Experience 6 Things Your Small Business Can Learn from Amazon, Apple, Facebook, and Google 5 Ways to Deal with Google’s New Privacy Settings 5 Ways You Can Get a Job Using Pinterest 6 Ways to Boost Your Business with Pinterest 6 Ways Female Execs Can Master Social Media How to Become a Digital Do-gooder Will Two Billion Jobs Disappear by 2030? Top Trends Shaping Social Media in 2012 and Beyond WATCH: NPD Group Analyst Ben Arnold Talks High-Tech Headphones, Tablets and Ultrabooks 4 Changes in the Workplace That Effect How You Do Business Blackout: Web Sites Go Dark to Protest SOPA Why Anyone Who Uses the Web Should be Concerned About SOPA 54-Point Personal Branding Checklist for 2012 Facebook Timeline Launches: 10 Things You Need to Know Now 5 Tech Tips for Entrepreneurs Heading in to 2012 6 Major Facebook Updates You Need to Know About 3 Reasons Why You Should Create a Branded Google Plus Business Page How to Start a Movement with a Twitter #Hashtag What to Look for in a Mobile Hotspot 5 Ways to Establish Yourself as a Thought Leader 7 Steps to Crashing a VIP’s Dinner With Technology ‘Let’s Connect’: Don’t Let Your Social Media Presence Curb Future Opportunities 8 Blogging Basics for Small Business Owners 6 Reasons to Replace Your Laptop with an iPad How the Facebook Privacy Adjustments Affect You 7 Tips for Job-Seeking College Students on Social Media Etiquette WATCH: How to Raise Venture Capital for a Tech Start-Up 11 Ways to Protect Your Smartphone From a Thief Tech Guide for Baby Boomers Google Plus: How to Navigate the New Social Network Brand Identity: How to Centralize Your Identity Online The Future of Music: 4 Ways to Protect Your Music from Digital Piracy The Future of Music: Dos and Don’ts of Promoting Your Music on Social Media How Portable is Your Personal Brand? MediaTakeOut’s 5 Gossip Blog Commandments 5 Reasons to Consider Moving to the Cloud 6 Ways To Effectively Brand Yourself on Twitter

Technology > Tips

(Image: File)

4 Ways Brands Can Win With Facebook’s New Newsfeed

Tips to improving newsfeed, so that brands can succeed on the platform

BlackEnterprise.com outlines the various ways Facebook can win with brands with their soon-to-be unveiled newsfeed.…

By S. Lynn Cooper

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(Image: File)

On Your Mark, Get Set, Code!: Congress Creates Congressional App Challenge for Students

Student coders urged to join programming competition

The US House of Representatives authorized the creation of the first annual Congressional App Challenge…

By Janel Martinez

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Small Business advice from Twitter’s Founder

4 Tips to Choosing the Perfect Hashtag

How to pick the right hashtag for a social media marketing campaign

Four simple tips to choosing an effective hashtag.

By BlackEnterprise.com

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(Image: Thinkstock)

How to Use Social Media, Without Getting Sucked In

4 ways to avoid getting sucked in by social media

In honor of the National Day of Unplugging, here are 4 ways to avoid getting…

By BlackEnterprise.com

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(Image: Thinkstock)

6 Ways to Keep Your Brand Hack-Free in Social Media

Stay safe in cyberspace with these helpful tips

BlackEnterprise.com highlights several tips to minimize your brand’s risk of being hacked.

By S. Lynn Cooper

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(Source: File)

5 Ways Your Website Is Driving Away Customers

Tips to keeping consumers engaged on your site

The most common website mistakes that drive your customers away.

By BlackEnterprise.com

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(Image: Thinkstock)

5 Ways to Establish Yourself as a Thought Leader Online

Use your digital presence to brand yourself as an industry expert

BlackEnterprise.com provides five ways you can establish yourself as a credible expert within your industry.…

By S. Lynn Cooper

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5 Common Social Media Myths for Business Debunked

Social networking myths exposed

BlackEnterprise.com debunks 5 common social media myths.

By S. Lynn Cooper

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4 Tips for Vending with Square From Conventions and Festivals

Repeat Square user provides best practices for using electronic payment service

Business owner Karla Spencer-George provides fellow vendors with tips for using Square.

By Marcia Wade Talbert

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(Image: Thinkstock)

3 Tips for Managing Your Business’ Reputation on the Web

How to stay on top of your online presence

BlackEnterprise.com outlines how you can manage your business’ online reputation.

By S. Lynn Cooper

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How Poland Spring Failed to Capitalize on Marco Rubio’s Sip

How Poland Spring Failed to Capitalize on Marco Rubio’s Sip

Lesson's on the need for a pro-active social strategy

Marco Rubio took a sip from a mini bottle and created a social media opportunity…

By C. Daniel Baker

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When it comes to social networking sites, LinkedIn is not viewed as one of the most exciting platforms (thanks to the ability to “pin,” “tweet” and “Facebook” nearly any aspect of life), but it is definitely one web-based network you should invest your time in. In fact, there’s a bevy of functions that are raising the stakes, allowing professionals to stay connected with others in and outside of their spheres of influence, access applications and remain up to date on the latest career-related news. Mashable outlines five capabilities you should familiarize yourself with and maximize on LinkedIn:

Dos and Don’ts of LinkedIn Leads

Ways to generate leads on the professional network

To digitally network and generate leads on LinkedIn, BlackEnterprise.com detailed what you need to do…

By S. Lynn Cooper

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Real-World Influence 

The new algorithm is making social networking prowess less of a big deal. In addition to factoring in your actions on Twitter, Facebook, Google+ and other networks already included, Klout now uses information from Wikipedia.

“We had to figure out how to balance the real-world influence with the online influence,” said Klout founder and CEO Joe Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

Read more at Mashable…

Social Media Networks Are Not Created Equal: How to Choose the Right Platform for Your Brand

How to choose the best social network

BlackEnterprise.com outlines how to choose the best social networking platform for your brand.

By S. Lynn Cooper

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Create a Platform for your Business

The Internet is run primarily by four platforms: Amazon, iTunes, Google, and Facebook.  The valuable lesson that I’ve learned about this is that owning a platform is critical in developing a sustainable business strategy.  What is a platform? According to Phil Simon (author of The Age of Platform), a platform is defined as “an extremely valuable and powerful ecosystem that […] scales, morphs, and incorporates new features, users, customers, vendors, and partners.”   A platform gives entrepreneurs a greater opportunity to scale their business for sustainable growth. For example the NewMe Accelerator (Angela Benton and Wayne Sutton), TechStars (Brad Feld and David Cohen) and The Lean Startup (Eric Ries) are great examples of platforms that were developed by entrepreneurs.

NewME Accelerator Announces Pop-Up Tour Schedule

Starting in our nation’s capital, the pop-up tour will hit 8 cities

Kicking off in Washington, DC, NewME Accelerator announced its eight-city tour on Wednesday.

By Janel Martinez

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4 Lessons From Successful Social Media Ninjas

Tips to tackling social media like a pro

BlackEnterprise.com spoke to several social media savvy folks to get their take on the precision…

By S. Lynn Cooper

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guy-on-computer-6-16-2011-300X232

‘If You Are What You Say You Are’…4 Useful Verification Tools Online

Use these tools to prevent from getting Manti Te’o-d in business

Take precaution by using these reliable business/identification verification tools online.

By S. Lynn Cooper

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Back to Basics: All You Need to Know About Facebook Lists

Explore the options you have with the social networking site's Lists function

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In an effort to manage privacy, Facebook’s Lists functionality was born.  Since the…

By Janel Martinez

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(Image: Thinkstock)

5 Tips to Improve Engagement With Video-Sharing App Vine

With the recent release of the Twitter-owned service, see how your brand can create engaging content

Five ways you can use Vine to increase online engagement.

By S. Lynn Cooper

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be_news_blue

Petitioners Demand that Unlocking Cellphones Remain Legal

Unlocking your cellphone is now illegal

A new petition opposes the Library of Congress’ recent decision making unlocking cellphones illegal

By Makkada B. Selah

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Offering Wifi At Your Small Business Maybe Illegal

Offering Wifi at Your Small Business May be Illegal

Offering free Wifi at your small business may cost you

You may be breaking the law by offering your customers and employees free Wifi

By C. Daniel Baker

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Annual Survey Ranks Technology As the World’s Most-Trusted Industry

Edelman’s Trust Barometer places tech industry at the top for seventh straight year

According to the Edelman Trust Barometer findings, technology is the most-trusted industry, beating out the…

By BlackEnterprise.com

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(Image: Hack for Change)

Black Hackers Involved in National Day of Civic Hacking

White House announces National Day of Civic Hacking

The White House announced on Tuesday the National Day of Civic Hacking, which is scheduled…

By Janel Martinez

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(Image: Thinkstock)

6 Easy Ways to Increase Your Blog’s Traffic

Tips on getting month-over-month traffic growth

If you’re looking to increase traffic to your blog, here are six surefire ways to…

By S. Lynn Cooper

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4 Ways to Get More Comments and ‘Likes’ On Facebook

Give them something to talk about with these tips

If you’re wondering how you get fans to comment and “like” your brand posts, here…

By S. Lynn Cooper

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For continuous CES 2013 coverage, follow me, Marcia Wade Talbert, @TheTechGyrl on Twitter. Also, be sure to check out our features at BlackEnterprise.com/Technology.

Tech Brands Deliver Compact Devices, New Lineups & Glance At Bright Future During CES 2013

Consumer electronics companies spared no expense for their big announcements

From ultra HD TV’s to celebrities, consumer electronics companies delivered during their big announcements.

By Marcia Wade Talbert

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Real-World Influence 

The new algorithm is making social networking prowess less of a big deal. In addition to factoring in your actions on Twitter, Facebook, Google+ and other networks already included, Klout now uses information from Wikipedia.

“We had to figure out how to balance the real-world influence with the online influence,” said Klout founder and CEO Joe Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

Read more at Mashable…

4 Must-Have Social Media Management Tools

How to track and manage your business’ social footprint

Four popular social media management tools for your business.

By S. Lynn Cooper

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With over 200 social networking sites at your disposal, it can be a challenge determining the best options for optimizing traffic to your blog. That was a topic of discussion at the 5th annual Blogging While Brown conference, held June 1-2, in Philadelphia, PA at the Chemical Heritage Foundation. Hundreds of aspiring and seasoned bloggers, influencers and social media aficionados congregated to network and discuss the changes taking place across the Web. With growing one’s audience on nearly every attendee’s mind, here’s a look at how bloggers can build, observe and engage with their audience.--Yoli Ouiya

How Brands Can Capitalize on Social Media Trends for 2013

5 social media trends you should not ignore

Emerging trends you should take notice of that can put your business ahead of the…

By S. Lynn Cooper

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3 Tech Practices to Abide By in 2013

Tech-life expert maps out tech resolutions you should keep

Tech-life expert Stephanie Humphrey provides 3 tips to making sure you start 2013 off the…

By Janel Martinez

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WomanComputerCity

5 Ways Social Media Will Keep Your New Year’s Resolutions Alive

Social networking sites can help you commit this New Year

A list of ways you can use social media to keep your New Year’s goals…

By Janel Martinez

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Shawn Amos, CEO of Freshwire, provides refreshing commentary in "60 Seconds of Social Media" (Image: Source)

Freshwire’s Shawn Amos on How Brands Can Stay Afloat in 2013

The chief executive pinpoints 3 steps brands need to take to stay on top

Freshwire CEO Shawn Amos discusses how brands can stay on top next year in the…

By Janel Martinez

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How to survive cloud outages

Recent Cloud Outages Reinforce the Need for Small Business Backups

How to avoid the risks that come with Cloud computing

Another huge cloud outage showcases the need to have a plan A and plan B…

By C. Daniel Baker

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STEM Careers  

Education is important for the jobs of the future so Obama’s election-year initiative will ensure the next generation of African Americans will be prepared. The president has already made STEM education a key priority with initiatives like Race to the Top and the “Educate to Innovate” campaign. With growth in STEM jobs three times greater than that of non-STEM jobs over the last 10 years, it’s an area of opportunity for future jobseekers. Throughout the next decade, STEM occupations are projected to grow by 17%, compared to nearly 10-percent growth for other occupations.

Kayak Reveals the Best and Worst Times to Travel

See what you should know before traveling this holiday season

VentureBeat collaborated with Kayak and Visual.ly to create an infographic of the best and worst…

By BlackEnterprise.com

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Woman stressed about Twitter and social media

What Brands Can Learn About Social Media Strategy in the Face of Public Crisis

Social lessons learned from national tragedies such as the Sandy Hook shooting

In wake of the Sandy Hook shooting, see what brands can learn about implementing an…

By S. Lynn Cooper

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In 2012, numerous brands and small businesses suffered serious backlash on social networking sites like Twitter and Facebook for offensive tweets, questionable ad campaigns and controversial company statements. 

Here we take a look at a few examples of the biggest social media fails this year. Don't let your brand make the list in 2013!

5 Biggest Social Media Fails of 2012

A few of the biggest social media fails this year

A few of the biggest social media fails this year.

By C. Daniel Baker

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FrustratedComputerManOffice620480

4 Ways to Handle Business When Email Is Down

Don’t let your loss of electronic mail keep you and your business down and out

Here are four tactics to keep your business running smoothly while email is down.

By S. Lynn Cooper

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(Image: Thinkstock)

How to Woo Investors 101

New organization teaches entrepreneurs about the fundamentals of getting funded

As the Entrepreneurial Growth and Wealth Creation Symposium nears, Timothy Reese, founder of the National…

By Marcia Wade Talbert

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Video will increase your web traffic.

3 Tips on Creating Video Content That Actually Works

Integrate video content into your marketing campaign seamlessly

To ensure your video content gets results, follow these three video marketing tips.

By S. Lynn Cooper

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(Image: MySpace)

Back to Basics: How to Get Started on New Myspace

Tips to using the revamped social network

Step-by-step instructions to using the new Myspace.

By Janel Martinez

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No. 6: Computers and Mathematics. Recent graduates with a degree in computers and mathematics are at an unemployment rate of 8.2%. However, the study found that unemployment in this field varies depending on the major's technical and scientific content. Jobs will still be available for technical computer specialists who have the ability to write software and create new applications. Unfortunately, specialists who use software to manipulate, mine, and relay information will have a tough time getting a job during a recession. Those who invent computer technology will be in greater demand than those who use computer technology.

Back to Basics: WordPress for Beginners

Learn how to maximize your use of the content management system

Five essential WordPress tips for newbies.

By Janel Martinez

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Check back here at BlackEnterprise.com next week for additional coverage of NMAN’s Entrepreneurial Growth and Wealth Creation Symposium to be held December 13, 2013 at The City University of New York. To register or for more information visit the NMAN website.

5 Biggest Mistakes Tech Entrepreneurs Make When Protecting Intellectual Property

5 Tips to protect and monetize your intellectual property

Tim Reese of the National Minority Action Network lays out five mistakes entrepreneurs make when…

By Marcia Wade Talbert

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5 Things Apple Stands to Learn from Windows 8

See what the big tech company can learn from the resurrected underdog

TechCrunch’s East Coast Editor John Biggs takes a closer look at the operating system and…

By BlackEnterprise.com

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Small Business advice from Twitter’s Founder

How Brands Can Tweet Smarter, Not Harder

Surefire ways to enhance your Twitter profile

BlackEnterprise.com provides four surefire tips to enhancing your Twitter profile.

By S. Lynn Cooper

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(Image: File)

New Facebook Privacy Policy Ruffles Feathers

Expert highlights the social networking sites new privacy-policy changes

The Root’s tech-life expert Stephanie Humphrey outlines Facebook’s new privacy-policy changes.

By Janel Martinez

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Come Again? 4 Steps for Handling Those ‘Oh, No He/She Didn’t’ Moments on Social Media

How to represent your brand in the face of complaints, negative feedback or false accusations

If you encounter negative feedback or false accusations on social platforms, here’s how you can…

By S. Lynn Cooper

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(Image: Thinkstock)

Technology Making You a Jerk? 4 Reasons You Should Leave It At the Door

If your friends claim technology is making you an imbecile, follow these tips

American Express OPEN Forum details how to stop acting like a jerk and unplug from…

By Janel Martinez

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(Image: Thinkstock)

4 Ways Brands Can Use Google+ Hangouts

Try one of these four ideas to engage on the video chat platform

If you’re wondering how Google+ Hangouts can be used to increase engagement with your brand,…

By S. Lynn Cooper

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How to Stay Safe While Shopping on Cyber Monday

8 ways to ensure you’re protected while shopping online

Tips to staying safe while shopping online.

By Janel Martinez

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young-lady-on-computer_620x480

On Your Mark, Get Set, Save! How to Score Holiday Shopping Deals Online

Skip the lines (and ditch the paper) with these 6 tech tips

With the highly-anticipated shopping days right around the corner, see how you can save money…

By S. Lynn Cooper

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Pinterest. Pinterest. Pinterest. It's the popular kid on the social media block, showing enormous growth and attracting the interest---and usage--of big brands including Nike, Kraft, Whole Foods, and HGTV. From boards centering on arts & crafts to interior decor and jobs boards, Pinterest can serve as a vital resource in not only your life but specifically, your career.


Check out five ways you can utilize Pinterest for professional development and advancement. ---Sirita Wright

3 Ways Pinterest Secret Boards Can Work for Your Business

Content sharing services’ secret boards prove to be a business-friendly tool

Washington, DC-based digital strategist and communications expert S. Lynn Cooper explores how brands can utilize…

By S. Lynn Cooper

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Instagram logo

How to Visualize Your Brand With Instagram

The photo-sharing app recently rolled out web profiles. See how you can use the new addition to your advantage

With Instagram rolling out web profiles, BlackEnterprise.com takes a look at the various ways brands…

By S. Lynn Cooper

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(Image: Mindblown Labs)

Mindblown Labs’ Educational Game Scores Over $75K on Kickstarter

Educational tech startup furthers initiative through crowdfunding

Mindblown Labs raised $77,522 for the company’s financial literacy game, Mindblown Life (MBL).

By Janel Martinez

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(Image: Thinkstock)

Free Wi-Fi Seekers Unite: Don’t Be Ashamed to Scrounge for the Service

Whether in need or not, take advantage of free wireless

Check out where you can get online for free.

By Janel Martinez

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Mayor Bloomberg invests $30 million of his money to aid young black and Latino men (Image: Thinkstock)

What Parents Can Do to Fight Cyberbullying

Tips to keeping your kids safe online

BlackEnterprise.com talked with Dr. Deborah Temkin, research and policy coordinator for bullying prevention initiatives at…

By Janel Martinez

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Accessing Files: File sharing and allowing team members to access content remotely and for co-located teams during meetings is critical.  Two recommended tools are Dropbox mobile app and Google Docs.

10 Tips to Amp Up Your Dropbox User Experience

Things you didn’t know the file hosting service could do

Ten tips to enhancing your Dropbox user experience.

By Janel Martinez

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LinkedIn Etiquette: Why Random Invites to Connect Are a No-No

Rule of thumb: Stick with who you know when it comes to connecting on the social networking site

Experts say LinkedIn users should refrain from connecting with anyone and everyone on the network…

By Janel Martinez

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Video camera on woman

Getting Started: Best Practices for Online Video Marketing

Expert says length of video, content, and SEO make a big difference in conversion rates

Want to learn how to market with video? Derrick Guest, CEO of Griot’s Roll Film…

By Marcia Wade Talbert

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Shawn Amos, CEO of Freshwire, provides refreshing commentary in "60 Seconds of Social Media" (Image: Source)

WATCH: Freshwire’s Shawn Amos Talks Facebook Brand Pages in ‘60 Seconds of Social Media’

The chief executive explains the decline in reach of brand page posts

Freshwire’s CEO Shawn Amos dives into the reported decline in Facebook brand page reach on…

By Janel Martinez

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(Image: File)

4 Reasons Newsweek’s All-Digital Model Is a Business Win

The iconic magazine is making a smart business move with new model

With Newsweek set to be all-digital everything early next year, let’s take a closer look…

By Janel Martinez

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ThinkStock Powerful Woman

5 Tips to Becoming a Fearless Female Tech Entrepreneur

Founders of Women Interactive Festival explain how to create using technology

Women Interactive is an inaugural technology festival with a special focus on women of color.…

By Yoli Ouiya

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Phones

How to Maximize Mobile Productivity

Try these apps for less procrastination

Try these apps for less procrastination

By Sasha King

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A Lifelong History: It used to be acceptable to chronologically list every job you ever had on your resume. However, today’s hiring managers are more concerned about the relevance of your experience rather than the length of your experience. For an experienced professional, listing your first job out of high school isn’t really necessary unless it’s the only job you’ve ever had. While 10 years of work history is the standard, it’s okay to list older experience if it is relevant.

Did You Really Post That? 5 Tips to Curb Oversharing Online

See where you should draw the line

See where you should draw the line

By BlackEnterprise.com

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With 140 characters or less, social media regulars receive the latest deets on everything from the advertures of their favorite celebs to up-to-the minute info on their close friends’ whereabouts to a blow-by-blow account of the Arab Spring. But Twitter is more than a news feed, it's also a professional tool, and following people who interest and inspire you can enhance your college experience. Instead of only following your celeb obsessions or BFFs, try useful college resources, prominent organizations and established leaders. To help you get started for back to school season, BE On Campus correspondent Damaris Skelton highlights 9 Twitter accounts that will help   keep college students in the know. Let us know your  favorite Twitter account (on or off this list) below!

‘Like’ It or Not, Study Shows College Applicants’ Social Presence Affects Acceptance

Kaplan Test Prep confirms admissions officers are making decisions based on online presence

A recent study released by Kaplan Test Prep reveals that many times what an admissions…

By Janel Martinez

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Girl Gets Greeting Card

Will Technology Run Greeting Card Makers Out of Business? No, Says Etiquette Expert

Over the past decade, the number of greeting cards sold in the U.S. decreased by a billion annually

Over the past decade, the number of greeting cards sold in the U.S. decreased by…

By Janel Martinez

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The Pros and Cons of hiring remote workers

7 Ways to Maximize Your Conference Experience with Social Media

How to use social media at conferences

Before you attend your next conference, here are seven tips to maximize your conference experience…

By Hajj Flemings

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5 Ways MySpace’s Redesign Will Revolutionize Music Marketing

The social networking platform’s revamped website will now serve as an even greater marketing tool

With MySpace’s renewed focus on music and a brilliant new layout, see how the social…

By Winston Ford

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guy-on-computer-6-16-2011-300X232

5 Strategies for Digital Storytelling

Tips to creating a successful digital communication's plan

Check out these quick strategies on how you can use photos, tweets, hashtags, videos and…

By Hajj Flemings

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Shocked businessmen looking at computer

5 Ways Small Business Owners Can Prevent Data Loss

Before disaster hits, small business owners should commit to these 5 tips to prevent data loss from a debacle.

Before disaster hits, small business owners should commit to these 5 tips to prevent data…

By BlackEnterprise.com

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(Image: Apple)

Before Expected Release of New Gen iPhone, Cash In Your iPhone 4S

Apple adds the iPhone 4S to its online trading program “Reuse and Recycle”

With the highly-suspected release of the iPhone 5 around the corner, Apple has reportedly added…

By BlackEnterprise.com

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(Image: Instagram)

How to Use Instagram to Further Your Business

BlackEnterprise.com columnist Amanda Miller Littlejohn provides are a few tips to furthering your business with…

By Amanda Miller Littlejohn

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The social media analytics company Klout announced on Tuesday they were rolling out a new scoring system, ditching the former 100-variables rating system and replacing it with one containing over 400 metrics, according to Mashable. The San Francisco-based tech company stirred up some controversy with their old scoring system, which many argued didn’t measure one’s “true influence.” (Case in point, Justin Bieber’s score trumping that of President Barack Obama’s until the recent change.)  Now, Klout looks at over 12 billion bits of data each day across the seven social networking sites it looks at, which is 12 times greater than previously analyzed. With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” Mashable details what you need to know about the changes:

Klout Update: What You Need to Know

With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” Mashable details…

By BlackEnterprise.com

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Exposing Students to STEM Earlier 

The lack of black people in technology stems from the lack of STEM education. While America doesn’t produce a great number of white scientists, mathematicians and engineers, the disparity hits African Americans a lot stronger. African Americans received just 7 % of all STEM bachelor's degrees, 4 % of master's degrees, and 2 % of PhDs in 2009, according to the National Center for Education Statistics. Thankfully, several extra-curricular programs like Black Girls Code are dedicated to teaching children and young adults from underrepresented communities. 

With this initiative promising to focus on youth at the beginning of their educational careers, students will become exposed to all that STEM has to offer in the classroom.

3 Ways Obama’s New Initiative Will Impact STEM Education

President Obama announced an initiative he said will improve the education of African-American students during…

By rafael

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Top 5 Ways to Take Control of Your Inbox

Handle emails more efficiently with these five tips

Mashable provides five ways to gain control over the growing number of emails in your…

By BlackEnterprise.com

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YouTube's new commenting policy asks anonymous commentaters to use their real names and photos (Image: YouTube)

Anonymous YouTube Accounts a Thing of the Past?

The video-sharing website gives users the option of using their full name and actual photo on the platform

YouTube is encouraging users to swap their pen names with their full names when they…

By Janel Martinez

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When it comes to social networking sites, LinkedIn is not viewed as one of the most exciting platforms (thanks to the ability to “pin,” “tweet” and “Facebook” nearly any aspect of life), but it is definitely one web-based network you should invest your time in. In fact, there’s a bevy of functions that are raising the stakes, allowing professionals to stay connected with others in and outside of their spheres of influence, access applications and remain up to date on the latest career-related news. Mashable outlines five capabilities you should familiarize yourself with and maximize on LinkedIn:

5 Things You Need to Know About LinkedIn

There’s a bevy of functions that are raising the stakes, allowing professionals to stay connected…

By BlackEnterprise.com

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In the past being called a geek was a way to say that someone was less than cool. Now, in 2012, being a geek is the new chic. From taped glasses and suspenders, to trendy blazers and the latest gadgets, the “Geeks” are now taking the world by storm. Their unique sense of style and their trendsetting ways have everyone dying to be just like them. But in the tech world, being a geek is more than how you look. It’s about the gadgets you carry, the places you go, and the people you know. See how you can go from chic to geek with these 11 tips: --Ashley Rushford

How to Go From Chic to Geek

Eleven tips to staying up to date in the tech world

A day in the life of a geek isn’t always about pocket protectors and taped…

By BlackEnterprise.com

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3 Tips for Spreading Your Health-Conscious Movement Online

Toni Carey and Ashley Hicks were able to leverage their presence on and offline, creating…

By BlackEnterprise.com

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4. Be public. Market yourself. People must know what you offer. What separates you from everyone else? Why are you different from the next candidate? Understand your strengths and weaknesses. Think of yourself as a brand, a company.

5 Lessons From a Tech Entrepreneur

Lawrence Watkins, founder of Great Black Speakers, Great Pro Speakers, and co-founder of Ujamaa Deals, provides 5 tips for tech entrepreneurs

Lawrence Watkins, founder of Great Black Speakers, Great Pro Speakers, and co-founder of Ujamaa Deals,…

By BlackEnterprise.com

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The JOBS Act: Acceptance of Crowdfunding Provision Likely to Increase Startup Growth

With crowdfunding a concern of JOBS Act critics, see what makes the capital funding method viable

The JOBS Act has received support from lawmakers and startup advocates, as well as disapproval…

By Hajj Flemings

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Digital media has not only seeped into nearly every part of our lives, it has become increasingly more mobile and social in recent years. During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place from June 8-10, the international community gathered to discuss the future of digital media and how they are contributing to this new world of opportunities. The digital media think-tanks and workshops pointed to smarter, faster, personal and more inclusive platforms and services for everyone to use. At the end of the conference, it was clear that revolutionary changes will take place in music, interaction design, and collaboration and connectivity, among other areas. –Corvida Raven

What Does the Future Hold for Digital Media?

During the X Media Lab: Global Media Ideas event in Sydney, Australia, which took place…

By BlackEnterprise.com

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How to Align Your Blog with a Big-Name Brand

For some bloggers, taking that platform to the next level will require partnering with big-name…

By BlackEnterprise.com

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Be a great storyteller 

Storytelling is the most important point of your mobile strategy and should be integrated into everything you do. Optimize your site for mobile since large portions of your customers are going to experience your messaging from mobile devices.  Also, brand consistency is key so make sure your loyal and potential clients can access your messaging. Lastly, think in sound bites. You want to communicate compelling, concise information when you post content. Have your customers wanting more.

4 Tips to Help Your Small Business ‘Go Mobile’

BlackEnterprise.com technology columnist Hajj Flemings provided four easy-to-follow steps to take your small business to…

By Hajj Flemings

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With over 200 social networking sites at your disposal, it can be a challenge determining the best options for optimizing traffic to your blog. That was a topic of discussion at the 5th annual Blogging While Brown conference, held June 1-2, in Philadelphia, PA at the Chemical Heritage Foundation. Hundreds of aspiring and seasoned bloggers, influencers and social media aficionados congregated to network and discuss the changes taking place across the Web. With growing one’s audience on nearly every attendee’s mind, here’s a look at how bloggers can build, observe and engage with their audience.--Yoli Ouiya

5 Social Media Strategies That Will Grow Your Audience

With over 200 social networking sites at your disposal, it can be a challenge determining…

By Yoli Ouiya

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A Child Shall Lead Them: Facebook Considers Lowering User Age

If Facebook decides to lower their user age, will this be the catalyst needed for adults to better understand the social network's privacy and security policies?

Regardless of how many countermeasures and safety nets Facebook bakes into its new-age policy, if…

By Terrance Gaines

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ADD ALL YOUR SOCIAL PROFILES, ESPECIALLY FACEBOOK 

Everyone has a Klout score automatically generated from Twitter, which serves as the primary account. Up to 12 social media profiles can be linked to your account, with at least 6 more being added in the near future. Including more profiles creates a clearer picture of your brand’s total social impact, especially if your strongest platform is not Twitter. 

Tip: Adding Facebook significantly improves your score, more than adding other platforms.

Two Weeks Later, What Mark Zuckerberg’s IPO Move Means for the Future of Tech

How will the social network’s IPO impact the tech startup space?

Facebook has 901 million users, a value estimated at $111 billion per user. With reported…

By Hajj Flemings

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

3 Reasons You Should Use Separate Twitter Accounts

Tech columnist Hajj Flemings answers the new-age question of whether or not employees should have more than one social media account

With lines being blurred far too many times than people would like to admit, BlackEnterprise.com…

By Hajj Flemings

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RAISE ENOUGH MONEY BEFORE OPENING FOR BUSINESS

Redding opened up Amy Ruth’s in 1998 with a $73,000 investment and it went on to become a $3 million company. While that achievement is to be lauded, under further inspection it should also to be avoided because Redding launched his business undercapitalized, a trend that he believes is all too common for many African American-owned businesses. “As Black people we always end up opening businesses underfunded,” he notes. “Due to that we rob Peter to pay Paul and don’t pay taxes or purveyors or utilities. Redding knew that opening his latest restaurant would mean securing enough funding—$2 million to be exact. The only way he was able to achieve that round of fundraising was by revising his business plan, something that he recommends for every entrepreneur looking to start over. “You have to put your new business together with a solid business plan so that you can get proper funding.”

3 Tips for Raising Venture Capital Funding

With SendHub's recent $2 million seed funding score making headlines, the company's co-founder Garrett Johnson provides three tips for securing venture capital support

Garrett Johnson, co-founder of SendHub, discusses how he raised $2 million from venture capital firms,…

By Terrance Gaines

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THE PRESENT IS ALL THAT MATTERS 

Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease. 

Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

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Create Your Own Experience 

Don’t wait for an internship to begin gaining experience in the gaming industry. If your passion is reporting or writing about video games, pen articles on your very own blog or website.  Aspiring public relations and marketing professionals: Volunteer to draft press releases for indie game developers or promote their content across the web. Game developers on the rise can create mods of their favorite video games, or take things a step further by drafting concept ideas for new games.  Visual artists can keep busy by testing their creative skills via poster designs and physical prototype models. 

Dan Amrich, social media manager at Activision, provided several helpful tips during the panel. “Challenge yourself. Go into an interview and always think about what you can exhibit. Show how you can help their company.”

4 Tips to Breaking into the Video Game Industry

You may not have sat through the “So You Want to Get into Gaming” panel…

By Tamika Moultrie

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5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

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Detroit Bankruptcy Turns Spotlight to Business Development

Digital Renaissance: 3 Signs Detroit Is the Next Tech Hub

The former automotive center is quickly becoming a go-to tech destination

Detroit is shaking things up a bit, taking its creative roots and recreating a space…

By Hajj Flemings

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Mario Armstrong, digital lifestyle expert and Small Business University instructor.

New Lessons to Learn

Increase your productivity with technology

As a digital lifestyle expert on the Today show, CNN, and on my daily talk…

By BLACK ENTERPRISE

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You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

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How to Hide Stuff From Your Timeline

Timeline gives friends the ability to view your entire Facebook history. For this reason, we imagine the first thing most people will want to do is to "sanitize" their Timeline. The good news is, it's simple to hide what you don't want showing. When you see a post you'd like to nix, just hit the pencil icon at the top of the post and select "Hide from Timeline." This doesn't delete the content from your account, but it will keep it safe from prying eyes.

Why Asking For A Job Applicant’s Facebook Password Is Fair Game

Depending on the job, access to the social media communications of a potential hire may be in your company's best interest

Employers asking prospective hires for their Facebook password is a hot button topic but it’s…

By Alfred Edmond, Jr.

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Maria Hannah, owner of The Clean Dog Inc. (Photo by Craig Bromley)

Out of the Doghouse

Failure to upgrade hardware can cost hundreds of thousands of dollars in maintenance of antiquated…

By Marcia Wade Talbert

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Redesign Made Easy

How to build a better website

So you have a website—great. But so do your competitors. If you want your site…

By Ramon Ray

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If you’ve attended a conference, you most certainly have experienced an elevator pitch. Whether you’re waiting in line for a cab, at a bar, or…yes, in an elevator, someone has most likely approached you to talk about their startup or latest venture. However, pitching is an art, and not everyone has nailed it. So not surprisingly, the ballroom at the Hilton Austin was packed with aspiring entrepreneurs at the “3 Steps to a Killer Elevator Pitch” panel during South by Southwest Interactive.  

The elevator pitch is a simple concept: If you were stuck in an elevator with someone, what would you say to promote your company in the time that the elevator closes until the time you get to your floor? In theory you have around 90 seconds to make a successful pitch, but how can you create a cohesive, effective pitch in that short amount of time?   

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three simple steps in effective pitching:--Winston Ford

3 Tips for Delivering a Killer Elevator Pitch

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three…

By Winston Ford

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FACEBOOK:   I’m a pretty late bloomer on the Facebook-for-business bandwagon, as opposed to just family and friends. But a good friend recently educated me on how you can add layers of security and privacy for people you know casually, while allowing good friends total access to your page. Be sure to do this, and include business updates and links to any press or promotions you’re doing. Facebook is still the best way to spread a message virally.

5 Facebook Timeline Tips for Brands

Don’t get left behind! See how brands can shine with the platform’s latest feature

Instead of getting caught up in the last-minute rush, see how your brand can take…

By Hajj Flemings

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The world’s most valuable company is giving cash back to its shareholders (Image: Apple)

Apple Gives Cash Back to Shareholders

The tech conglomerate’s success has prompted a $10 billion stock buyback and a dividend for shareholders

Apple announced it will begin giving shareholders a quarterly dividend of $2.65 per share in…

By Sade K. Muhammad

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SXSW 2012: 4 Tips on Giving in the 21st Century

Social media makes philanthropy safe and easy

Cheryl Contee of Fission Strategy’s 2012 SXSW Interactive Festival panel, “21st Century Giving: Social Philanthropy’s…

By Marcia Wade Talbert

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Founder of Tech by Superwomen Cathryn Posey and panelists explore the keys to fostering a successful and worthwhile mentorship experience  (Image: Mary Pryor)

SXSW 2012: 13 Things Superwomen Need to Know About Mentorship

Female power players in tech provide tips for mentorship and career success at SXSW Interactive

Founder of Tech by Superwomen Cathryn Posey and panelists explore the keys to fostering a…

By Marcia Wade Talbert

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SXSW 2012: What Brands Can Learn From Rappers

Advertising and marketing execs at 2012 South by Southwest Interactive were all ears at the “Y Rappers Are Better Marketers Than U” panel held on Saturday

The “Y Rappers Are Better Than You” panel held Saturday morning was packed with advertising…

By Winston Ford

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Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

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Blogging While Brown founder Gina McCauley discusses brand awareness and digital content monetization at her panel “Social Media Sharecropping: Black Tech Adoption” at SXSW 2012 (Image: Winston Ford)

SXSW 2012: ‘Social Media Sharecropping’ Encourages African Americans to Monetize Digital Content

Blogging While Brown founder Gina McCauley talks digital content monetization and brand awareness at her panel during 2012 South by Southwest (SXSW) Interactive

The SXSW 2012 panel “Social Media Sharecropping: Black Tech Adoption” focused on creating an online…

By Winston Ford

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SXSW Interactive is one of the largest interactive conferences in the country and from March 9-13, 2012 there will be 20,000 people converging on Austin, Texas. SXSW is a gathering of techies, entrepreneurs, journalist, startups, social media advocates and marketers. The discussion will include the latest mobile apps, tech startups launching, new technology products/gadgets being released and authors releasing new books. To help you maximize your experience at SXSW Interactive here are six tips to get the most out of your trip. —Hajj Flemings

6 Tips to Maximize Your SXSW Interactive Experience

Before heading out to the annual festival here are a few things you should know

As techies converge on Austin, TX for SXSW Interactive here are a few key points…

By Hajj Flemings

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6 Things Your Small Business Can Learn from Amazon, Apple, Facebook, and Google

In the age of the platform, there is much entrepreneurs can learn from these innovative businesses

In the age of the platform, there is much entrepreneurs can learn from these innovative…

By Alan Hughes

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5 Ways to Deal with Google’s New Privacy Settings

See what you can do to circumvent the tech conglomerate’s new privacy policies and terms

BlackEnterprise.com has a few quick pointers on tip toeing around Google’s privacy policy (or at…

By Janel Martinez

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Pinterest. Pinterest. Pinterest. It's the popular kid on the social media block, showing enormous growth and attracting the interest---and usage--of big brands including Nike, Kraft, Whole Foods, and HGTV. From boards centering on arts & crafts to interior decor and jobs boards, Pinterest can serve as a vital resource in not only your life but specifically, your career.


Check out five ways you can utilize Pinterest for professional development and advancement. ---Sirita Wright

5 Ways You Can Get a Job Using Pinterest

Find professional development and career leads via Web boards

This fast-growing social media platform can be a vital resource for professional development, job leads…

By Sirita Wright

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I've been exploring social media's latest runaway site – Pinterest*, a  virtual bulletin board that allows users to share images, objects, and  links they find interesting or inspiring. While, personally, I enjoy  pinning photos of stylish outfits, chic MacBook and iPad cases, and  outtakes from home décor magazines, I see the value this platform has  for brands. When it comes to my brand, I’ve taken a thought leadership  approach— just check my "Essential Books" board to see what branding,  social media and marketing books I’m reading.  This user-friendly  platform is already proving to be valuable for businesses.  
There’s serious potential to drive sales for business owners. Getting  images of your products pinned and repinned can literally drive  customers to your door step. At the very least, it will drive traffic to  your website where customers can request your service.  

Here are 6 ways small businesses can extend their brand and up their revenue using Pinterest:

6 Ways to Boost Your Business with Pinterest

BlackEnterprise.com notes 6 ways small businesses can extend their brand and up their revenue using…

By Amanda Miller Littlejohn

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6 Ways Female Execs Can Master Social Media

Women can enhance their presence across various platforms by following these easy-to-follow pointers

Moderator Mo Krochmal of Social Media News NY and panelists discussed ways females can excel…

By BlackEnterprise.com

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Harnessing the power of social for social good was a major trend and point of discussion among conscious techies and seasoned panelists during Social Media Week 2012.  We’ve seen how quickly platforms can be used to mobilize reform efforts thanks to social media’s influence in the Arab Spring and recent Occupy Movement.  Digital thought leaders have no doubt that, when used properly, social media can be a significant cultural unifier, connecting people and efforts despite location.   
Moderated by Alice Korngold of Korngold Consulting LLC, "Social Media for Social Good"—an hour-long panel discussing best practices to use when furthering a cause in the digital space—wasn’t short of generating great ideas. The panelists included Cheryl Heller, board chair at PopTech; Dan Savage, creator of the It Gets Better Project; President and COO of Digitaria Doug Hecht and Carmel Hagan of Common. Here’s how social media enthusiasts can use various platforms for social good:--–Noni Cavaliere

How to Become a Digital Do-gooder

Here’s what you should consider when perfecting your social good campaign

Moderated by Alice Korngold of Korngold Consulting LLC, “Social Media for Social Good”—an hour-long panel…

By BlackEnterprise.com

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Will Two Billion Jobs Disappear by 2030?

Futurist Thomas Frey makes bold prediction about technology's impact on the job market

According to futurist Thomas Frey, technological advancements will impact over 2 billion jobs worldwide by…

By Hajj Flemings

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New media has changed the way businesses function, increasing the amount of power consumers hold. This shift is evident in the way consumers use, socialize and interact with brands on the Web. Let’s face it: We are now, all—like it or not—immersed in a socially driven society, where the need to share every move, want, or purchase is apparent via our Google+ circles, Foursquare and Facebook check-ins, and instantaneous Twitter updates. 

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform brands how they can take advantage of social media at the opening of Social Media Week, showcasing some top consumer trends and the various ways customers interact with them. See what four trends brands should pay close attention to this year--and beyond. --Noni Cavaliere

Top Trends Shaping Social Media in 2012 and Beyond

Certain trends are dominating social media this year and entrepreneurs stand to benefit if they can keep up

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform…

By BlackEnterprise.com

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WATCH: NPD Group Analyst Ben Arnold Talks High-Tech Headphones, Tablets and Ultrabooks

The industry analyst discusses what tech enthusiasts should expect to see this year

Ben Arnold, a consumer technology industry analyst, sat down with BlackEnterprise.com to discuss trends at…

By Marcia Wade Talbert

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The workplace is changing fast. Technology is changing even faster. Are universities keeping pace with either one? Is the U.S. moving fast enough to train and educate a workforce to compete in a global economy? The pressure to innovate within corporations and in small businesses has never been greater. The shift from industrial age thinking to an adaptive, digital, innovative culture will not just be the responsibility of the employer but the employee as well. The real question is: How fast are you changing?

In the U.S. workforce we are trained to think methodically with antiquated processes and tremendous uncertainty in the economy. We have experienced decades of success in industrial thinking and an education system that has been out paced by its foreign competitors. Are we now victims of our own success? What does this mean for the U.S. workforce? Here are four changes in the new economy workplace. —Hajj Flemings

4 Changes in the Workplace That Effect How You Do Business

Being tech savvy is no longer a choice but a means of survival in the workplace

Today’s workplace is all about being tech savvy, if you plan to be successful in…

By Hajj Flemings

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Blackout: Web Sites Go Dark to Protest SOPA

Brands and businesses stand up to the Stop Online Piracy Act

Today, social media is abuzz with the #BlackoutSOPA campaigns of people, big brands and web…

By Elayne Fluker

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Why Anyone Who Uses the Web Should be Concerned About SOPA

What the Stop Online Piracy Act (SOPA) could mean to the way you do business online

Web users beware of the Stop Online Piracy Act (SOPA) which will strip people worldwide…

By Hajj Flemings

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54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

As we head into 2012 be sure to have your personal branding strategy in place…

By Hajj Flemings

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After months of beta testing, Facebook made their new Timeline layout available to the public today. Previously, only a select few users were able to upgrade to Facebook Timeline, which is a total redesign of the look, feel and interactivity of the social media platform. But what exactly makes Facebook Timeline different from all of the previous changes? For starters, it shifts the focus from merely in-the-moment status updates to a detailed overview of a user's entire life, raising the level of interconnectivity between users.
	As with any Facebook upgrade there are critics, who are concerned about privacy issues and the potential for identity theft. However, Facebook is providing users with a seven-day grace period to review and edit all their Timeline-accessible information. Click here to “get Timeline” now, but remember you’ll only have seven days to review your page before it goes live to "friends". To help users adjust to the changes, Mashable listed 10 things you need to know about Facebook Timeline.

Facebook Timeline Launches: 10 Things You Need to Know Now

Before you switch over to the new Facebook layout, here are a few things you need to know

Here’s how users can familiarize and prepare their Facebook Timeline pages for friends

By Anslem Samuel

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While most people are shutting down for the holiday season, this is not the time to rest on your laurels. This potential break should be used as a time for entrepreneurs to strategize on how to succeed in the New Year. This is the perfect opportunity to plan ahead and create a competitive advantage. To get things on track here are five tech tips that all entrepreneurs should be thinking about in 2012. —Hajj Flemings

5 Tech Tips for Entrepreneurs Heading in to 2012

What every business owner need to know to be prepared for success in the New year

As we head into 2012, now is the time for entrepreneurs to upgrade their business…

By Hajj Flemings

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6 Major Facebook Updates You Need to Know About

The social media platform is changing fast are you up to speed?

Facebook updates are constant but the introduction of the new Timeline feature is the most…

By Hajj Flemings

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3 Reasons Why You Should Create a Branded Google Plus Business Page

The benefits of signing up for Google's latest product now instead of later

Setting up a Google Plus Page is simple and the benefits for your brand can…

By Hajj Flemings

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How to Start a Movement with a Twitter #Hashtag

#OccupyWallStreet is the tweet heard 'round the world

Occupy Wall Street is a prime example of how a movement can get initiated via…

By Hajj Flemings

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What to Look for in a Mobile Hotspot

Mobile broadband USB sticks used to be staples of the business traveler’s gear bag. But…

By K. T. Bradford

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Do you want to become the next Seth Godin, Steve Jobs or Daymond John? First you’ll need some pointers to help establish yourself as a thought leader in the era of digital technology. One disclaimer: having a blog does not make you a thought leader just like having an iPhone will not make you think like Steve Jobs.
	In the end thought leadership has the ability to translate into revenue in the Web 2.0 world for infopreneurs (entrepreneurs who generate their revenue by creating content). The typical streams of income for thought leaders/infopreneurs come from creating products and creating experiences, like writing books, speaking at conferences/events, and creating other content products. Following Black Enterprise’s 20/20 Vision: Job Creation & Career Opportunities in The Next Economy with Wal-Mart in Los Angeles, CA earlier this week, this article will help individuals understand how to use digital technology, content curation and branding as a thought leadership strategy. —Hajj Flemings

5 Ways to Establish Yourself as a Thought Leader

In a tough economy some can find a second career as a thought leader in their passion

Positioning yourself as a thought leader can earn you extra money and a brand new…

By Hajj Flemings

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I had the pleasure of attending the 41st Congressional Black Caucus Foundation’s Annual Phoenix Award Dinner in Washington, D.C. on Saturday, September 24, 2011. While there I got the opportunity to meet (or interrupt depending on how you look at it) NBA player Dwyane Wade (@DwyaneWade) and his actress girlfriend Gabrielle Union (@ItsGabrielleU).  Based upon my experience, I wanted to provide some helpful tips on how to properly interrupt a VIP’s dinner plans with technology. —Hajj Flemings

7 Steps to Crashing a VIP’s Dinner With Technology

Just like an elevator pitch, you only have a matter of seconds to get someone's attention

Just like an elevator pitch, you only have a matter of seconds to get someone’s…

By Hajj Flemings

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Is your social media presence an accurate snapshot of what you represent? (Image: Thinkstock)

‘Let’s Connect’: Don’t Let Your Social Media Presence Curb Future Opportunities

A young professional just trying to find a balance between personality and professionalism

A young professional just trying to find a balance between personality and professionalism

By Janel Martinez

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Every small business owner should position his or herself as a thought leader in their industry or arena of business. Launching a business blog can be an important part of any successful entrepreneur’s business strategy to help meet their business goals. The Internet is driven by links and every blog post is a unique listing in Google, so it’s time to establish social proof of your business acumen by blogging. While blogging has been around for a while some don’t know the intricacies of being successful at it. Here are eight basic tips to get you started on the right track. —Hajj Flemings

8 Blogging Basics for Small Business Owners

Starting a blog is only the first step, here's what you need to make it a successful business

Blogging has become an important part of promoting a business. Here are key steps in…

By Hajj Flemings

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With more than 48 million iPad’s projected to be sold in 2011—largely due to mobile workers—we’ll start to see an increase in the way people use the device for business. The simple fact is workers are spending more time executing tasks remotely and accessing email from mobile devices (of this market segment 32% of employees rely on multiple mobile devices to complete their work). Providing portability and functionality, the iPad is quickly trumping the laptop as the meeting-ready mobile device of choice. Here are six reasons why, along with a few accompanying apps. —Hajj Flemings

6 Reasons to Replace Your Laptop with an iPad

iPad revolution is in full swing, it’s time to upgrade how you do business

Providing portability and functionality, the iPad is quickly trumping the laptop as the meeting-ready mobile…

By Hajj Flemings

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Privacy continues to be one of the top issues in sharing content on social networks. Recently, Facebook announced their new privacy settings and the redesign they are rolling out soon. Users started seeing the new privacy changes to the Web version Thursday, and the mobile roll-out of changes will happen soon after. An interesting question is what is driving the new Facebook privacy changes? Is it Google Plus or the need to provide users with a more contextual experience? The launch of Google Plus has intensified content-sharing privacy with their Google Circles functionality. The friendly competition with Google will hopefully continue to provide changes that will benefit the user. The other big plus is that these adjustments enable users to manage their profiles, which represent and reflect a portion of their online identity. ---Hajj Flemings

How the Facebook Privacy Adjustments Affect You

Be aware of changes to the social media site that affect who can see what

Facebook recently announced their new privacy settings and redesign they’re rolling out in the coming…

By Hajj Flemings

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7 Tips for Job-Seeking College Students on Social Media Etiquette

Big Brother is watching and what you do and say online could cost you that job

Social networks have become part of the job search process so prospective college students and…

By Hajj Flemings

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WATCH: How to Raise Venture Capital for a Tech Start-Up

August cover subject, Chuck Baker, discusses his strategy for raising money in Silicon Valley

Fileblaze CEO Chuck Baker shares his three tips for successfully getting funds to launch a…

By Marcia Wade Talbert

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11 Ways to Protect Your Smartphone From a Thief

Make sure the personal info on your phone doesn't fall into the wrong hands

Losing your cell phone nowadays could cost you more than a few numbers, be sure…

By Hajj Flemings

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BabyBoomers

Tech Guide for Baby Boomers

Four ways boomers can adopt new technology to stay ahead

With age comes experience, wisdom, retirement, and eventually senior discounts. Nevertheless, many baby boomers (46-…

By Marcia Wade Talbert

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On June 28, 2011 Google launched Google Plus, their latest attempt to establish a social network.  In the first three weeks 10 million users have joined, according to CEO Larry Page and they’ve gained considerable traction and provided some really cool features for users.  To help get you started in establishing your Google Plus account we’ll cover some of the basics:  profiles, circles, sparks, and hangout.  —Hajj Flemings

Google Plus: How to Navigate the New Social Network

Take a tour of Google's new social networking platform

Google takes on FaceBook for the social network crown with their new platform Google Plus.…

By Hajj Flemings

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Brand Identity: How to Centralize Your Identity Online

Social media can be overwhelming, here's how to simplify things without losing your audience

From Twitter and Facebook to LinkedIN and Ning here are a couple sites that can…

By Hajj Flemings

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Protect your music from digital piracy (Image: Thinkstock)

The Future of Music: 4 Ways to Protect Your Music from Digital Piracy

In a constantly changing digital world, these expert endorsed tips will keep your music (and cash flow) secure

With music piracy steadily increasing, see what four tips artists can follow to protect themselves…

By Janel Martinez

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black singer black music month

The Future of Music: Dos and Don’ts of Promoting Your Music on Social Media

Expert tips on how your to 'socialize' your sound and reach the masses

Wayne Sutton and William Moss give expert tips on how your music can reach the…

By Kahliah A. Laney

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4 STEPS TO REEVALUATE YOUR BUSINESS STRATEGY

How Portable is Your Personal Brand?

Three reasons why your personal and professional business should not mix

It takes a lot to build up a brand so don’t let all your networking…

By Hajj Flemings

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Give the People What They Want Not What You Want   “[If] you go to GM and say, ‘What kind of car are you building?’ they’ll say, ‘We’re building a car that people want.’ But somehow you come to media and they say, ‘Oh, we’re not giving people what they want; the people are a bunch of idiots. How dare they ask for what they want?’ How could you possibly run an industry that’s motto is ‘We’re not giving the people what they want’? You have to look at [blogging] like any other business in which you want to be successful and profitable,” says Mwangaguhunga. “That means I’m going to look at my customers, find out what they want, find out what they like about this company and give them more of that. I’m also going to find out what they don’t like about this company and I’m going to give them less of that.”

MediaTakeOut’s 5 Gossip Blog Commandments

The controversial entrepreneur shares his five keys to success online that'll keep customers coming back

MediaTakeout founder Fred Mwangaguhunga shares insider tips on how to run a multi-million dollar blog…

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5 Reasons to Consider Moving to the Cloud

Mobile technologies help to reduce costs and risk of data loss but increase scalability

When Miami-based law firm, delancyhill decided to downsize and work remotely from home, client locations,…

By Marcia Wade Talbert

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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Women of Power

Venus Williams

Watch Sonia Alleyne’s Interview with Venus Williams at This Year’s Women of Power Summit [Video]

Venus Williams was one of the featured speakers at this year’s Women of Power Summit.

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Women of Power: Pushing Past Fear To Make Your Next Career Move

At the Black Enterprise Women of Power summit, attendees learn how to push past fears…

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