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Technology > Tips

Give the People What They Want Not What You Want   “[If] you go to GM and say, ‘What kind of car are you building?’ they’ll say, ‘We’re building a car that people want.’ But somehow you come to media and they say, ‘Oh, we’re not giving people what they want; the people are a bunch of idiots. How dare they ask for what they want?’ How could you possibly run an industry that’s motto is ‘We’re not giving the people what they want’? You have to look at [blogging] like any other business in which you want to be successful and profitable,” says Mwangaguhunga. “That means I’m going to look at my customers, find out what they want, find out what they like about this company and give them more of that. I’m also going to find out what they don’t like about this company and I’m going to give them less of that.”

MediaTakeOut’s 5 Gossip Blog Commandments

The controversial entrepreneur shares his five keys to success online that'll keep customers coming back

MediaTakeout founder Fred Mwangaguhunga shares insider tips on how to run a multi-million dollar blog…

By timmhotep aku

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5 Reasons to Consider Moving to the Cloud

Mobile technologies help to reduce costs and risk of data loss but increase scalability

When Miami-based law firm, delancyhill decided to downsize and work remotely from home, client locations,…

By Marcia Wade Talbert

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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Women of Power

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Star Jones Confirmed to Moderate Women of Power Summit Panel

Star Jones is set to moderate a panel with industry leaders at Black Enterprise’s 2015…

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Women of Power Summit: Social Media 101 for Senior Professionals

Social media isn’t just a playground for millennials. Check out tips from Angela Pitter, a…

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