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#SMW14: ‘Innovate or Die: How to Successfully Leverage Your Brand in the Age of Social Media’

Black Enterprise hosts conversation on branding and social media Tuesday, February 18 in NYC

Black Enterprise presents “Innovate or Die: How to Successfully Leverage Your Brand in the Age…

By Janel Martinez

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(Image: Facebook)

How to Successfully Launch a Product on Facebook

Social media expert S. Lynn Cooper gives power women tips to enhance their digital presence

BlackEnterprise.com contributor and Women of Power workshop moderator S. Lynn Cooper’s tips to successfully launching…

By Janel Martinez

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How to Make Your Website Work For You

Social media expert S. Lynn Cooper gives power women tips to enhance their digital presence

BlackEnterprise.com contributor and our Women of Power workshop moderator S. Lynn Cooper provides her surefire…

By Janel Martinez

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Focus on the problem  

Rather than addressing a problem a potential user may encounter, many entrepreneurs talk solely about the solutions their product promises to deliver.  Your app might offer a great resolution to an issue; however a successful pitcher will draw people in, discussing problems a potential user faces in their daily lives.  

Focus on the user’s pains. Why do people care? What is bothering them? What upsets or frustrates them?  

A huge chunk of time should be dedicated to addressing the problem. It draws people into the conversation. If you’ve grabbed a potential user’s attention, they will ask you about the solution.  

Reminder: Keep it moving if you get stuck. Trust, more people will notice if you freeze.

Thought Leadership 101: How to Become a Thought Leader Online

Social media expert S. Lynn Cooper gives power women tips to enhance their personal brand online

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips on branding…

By Janel Martinez

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Headsets are high up on the list of must-have tech gadgets to gift this holiday season. While some prefer their earphones bedazzled with gems or coated in their favorite color, others like them simple and in-ear or—the exact opposite—over-ear and as large as ever. BlackEnterprise.com has got you covered, suggesting some of today’s latest headphones for the tech geek (or novice) in your life.--Janel Martinez

Listen Up! How to Become a Savvy Social Listener

Women of Power workshop moderator S. Lynn Cooper gives power women the scoop on effective listening

Black Enterprise Women of Power moderator S. Lynn Cooper provides power women with the top…

By Janel Martinez

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A Lifelong History: It used to be acceptable to chronologically list every job you ever had on your resume. However, today’s hiring managers are more concerned about the relevance of your experience rather than the length of your experience. For an experienced professional, listing your first job out of high school isn’t really necessary unless it’s the only job you’ve ever had. While 10 years of work history is the standard, it’s okay to list older experience if it is relevant.

How to Handle Your Online Reputation Like a Woman of Power

Social media expert S. Lynn Cooper gives power women a social media makeover

If you’re a power woman, chances are you’re utilizing professional social media site LinkedIn. Here,…

By Janel Martinez

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(Image: Thinkstock)

9 Places to Get Business Tech Advice in a Pinch

Looking for tech advice? Check out one of these resources

Top places to get business tech advice.

By BlackEnterprise.com

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Five Steps To Becoming A Social Media Ninja

SBU expert Melinda Emerson discusses how to successfully brand yourself online

Social media is a tool that can open many doors for you

By Carolyn M. Brown

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5 Quick Ways to Repurpose Your Content

5 Quick Ways to Repurpose Your Content

Great content can be recycled, repurposed, and reused for different channels and mediums

Smart content marketers know great content

By C. Daniel Baker

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(Image: Thinkstock)

4 Ways to Improve Your App’s SEO

Tips to improve your app's search engine optimization

How to improve your application’s search engine optimization.

By BlackEnterprise.com

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Women of Power 2014: Tips for Managing Your Online Reputation

Social media expert S. Lynn Cooper gives power women a social media makeover

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips for taking…

By Janel Martinez

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(Image: Thinkstock)

5 Ways to Get App Customers Coming Back

These tips will help you retain your app clientele

Five proven techniques for improving customer retention without changing your product drastically.

By BlackEnterprise.com

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10 Ways to Declutter Your Digital Life

Are you willing to digitally declutter in 2014?

BlackEnterprise.com provides you with a few ways to declutter your digital life in 2014.

By BlackEnterprise.com

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3 Reasons You Should Continue to Use Email Marketing in 2014

Email marketing is still alive and well; see how you can leverage the service

Email is not going anywhere. It’s neither dead nor dying. In fact, as you’ll see…

By BlackEnterprise.com

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How I Turned Failure Into 30,000+ Newsletter Readers

See how an entrepreneur turns a failure into a major marketing success

One entrepreneur shares her account of turning a failure into a major success.

By BlackEnterprise.com

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Do you have any career advancement or job seeking issues you'd like addressed? E-mail questions to careerquestions@blackenterprise.com. Aisha Taylor (@realTAYLORmade) is co-owner and chief consultant at TAYLORmade Professional Career Consulting, a Web-based, full-service career consulting company committed to “equipping, preparing, and empowering today’s professional” globally. Check out her weekly insights on job-seeking and interviewing success every Friday on BlackEnterprise.com.

How to Kick Your Email Addiction

Five steps to kicking the habit

Chris Hunter, co-founder of Phusion Projects, LLC, delves into email addiction.

By BlackEnterprise.com

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7 Indicators of an Exceptional Digital Brand

How well are you branded online?

Seven indicators will assist you in measuring how well you’re branded online.

By Lisa Nicole Bell

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(Image: Karmaloop.com)

8 Brands That Excel on Snapchat

Brands are using the time-sensitive image-based social media app to their advantage

Eight brands that prove time-sensitive images are an asset to marketers.

By BlackEnterprise.com

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13 Tips for Retailers Planning to Offer Online Shopping

How to prepare for online shoppers this season

Steps retailers should take to prepare for online shoppers.

By BlackEnterprise.com

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14 Surefire Ways to Avoid Cyber Monday Scams

Cyber Monday deals could cost you (more than money) if you’re not careful

Tips to staying safe and secure online during the holiday shopping season.

By BlackEnterprise.com

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How To

Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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(Image: Getty Images)

How to Invest in Cannabis Stocks

While some stocks in these sectors have been high fliers, even more have gone bust…

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