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Technology > Tools

Establish a Google Plus Account

The online world is buzzing with new social networks updating almost every day and new ones being created just as fast. With that said, every entrepreneur should seriously consider Google Plus. It’s not just a source to create another social network profile but a great tool to engage your end customers with business-ready tools like, Google Hangout and Google Circles, among other things. Also, brand your Google Plus account by securing a customized URL at gplus.to (i.e. gplus.to/hajjflemings is my handle.)  Note:  This is just a branding tool that you can use to communicate your Google Plus URL in a neat fashion. In the future Google will enable customized URLs for Google Plus accounts.

SXSW 2012: Is Google+ Right for Your Business?

As one of the latest platforms to hit the social media scene, Google+ has the potential to take brands to the next level, but brands much choose if it’s a right fit for them

But with so many options to engage customers and fans, the question remains, is Google+…

By Winston Ford

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

SXSW 2012: The Power of ‘Black Twitter’

Kimberly Ellis, commonly known as Dr. Goddess, explains why black people are more than mainstream’s view of “Black Twitter”

In her SXSW panel discussion, “The Bombastic Brilliance of Black Twitter,” Kimberly C. Ellis set…

By Marcia Wade Talbert

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(Image: Apple)

Apple Announces iPad 3 Details

The tech giant’s third-gen iPad boasts a sharper display screen, higher wireless speed and crisp new camera

Apple CEO Tim Cook set the record straight about the iPad 3 during today’s announcement,…

By Janel Martinez

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Will Social Media Determine the 2012 Presidential Campaign?

Exploring the impact of Twitter and Facebook on how voters will cast their ballot

Social media is so engrained into our society that it may be a determining factor…

By Hajj Flemings

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Facebook unveiled a new business page template Wednesday, February 29 (Image: Facebook)

Facebook Picks the Pocket: Ads Coming to Smartphones

Facebook rolls out new Timeline for business pages and debuts new ad services which lets advertisers embed ads into personal news feeds and push ads—for the first time—to mobile phones

At a special marketing conference in New York Wednesday, Facebook unveiled a new business page…

By Robert S. Anthony

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(Image: Apple)

Reveal of iPad 3 Expected March 7

Fans are eager to get a faster processor, wireless network, and a larger camera on Apple's iPad 3

Apple sent out email invitations for an event on March 7, which blogosphere rumors predict…

By Marcia Wade Talbert

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FREE!!! Sprint LG Optimus S

The Sprint LG Optimus S is the newest NO Contract phone in the Sprint line.…

By Sasha King

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Overall Satisfaction among Small Business Banking Customers Drops

IRS2Go 2.0 Places Tax Help at Your Fingertips

The Internal Revenue Service app now offers a YouTube feature, news feed and tax transcript service for Android and iPhone (iOS) users

The latest version of the Internal Revenue Service’s tax app IRS2Go 2.0 is available…

By Sheiresa Ngo

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BlackPlanet Revamps as Social Aggregator

The once popular social network gets a fresh design and new features

BlackPlanet Next, the new iteration of the 12-year-old mainstay, has been redesigned into a social…

By Marcia Wade Talbert

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Facebook Diversity

Facebook Criticized Over Lack of Board Diversity

Social network site develops urban talent through Year Up program, but is that enough when it comes to diversity initiatives?

Facebook CEO Mark Zuckerberg is coming under fire for not inviting any women or minorities…

By Marcia Wade Talbert

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Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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Rebelle founder and co-founder of Black Founders Monique Woodard launched Speak Chic in January 2012 (Image: Rebelle)

Rebelle Unveils Speak Chic Mobile App

The recently released app gives fashion enthusiasts the power of pronunciation

Just in time for fashion’s busiest season, as designers from New York, London, Paris and…

By BlackEnterprise.com

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Will Going Public Change the Culture of Facebook?

The popular social network could put pressure to perform on the billion-dollar brand

Facebook going public could present just as many challenges as it does financial gains for…

By Hajj Flemings

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I talk to stressed out business owners and non-profit leaders almost every day who are just plain overwhelmed with social media. Not because they don't know how to use it and not because they don't understand its value. They're stressed because the space changes at such a rapid pace---the ground is always shifting under their feet so they never really feel like they're gotten a foothold.

So what do you do to keep up with social media while running your business?  It's impossible to get on every platform and more importantly, it's just not smart. You can't do that, so don't even try. Instead of focusing on quantity of social connections and sites, focus more on quality control. Here are 6 ways to do it.---Amanda Miller Littlejohn

6 Ways to Manage Social Media Overload

Don't get stressed out by social media. These tips help business owners know how to manage and master social media

Don’t get stressed out by social media. These tips help business owners know how…

By Amanda Miller Littlejohn

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(Image: Amazon)

Amazon Reportedly Plans to Open Retail Store in Seattle

Amazon.com is looking to expand by opening a brick-and-mortar retail store, according to sources

Online retailer Amazon is planning to open a physical store located in the Seattle area…

By Sade K. Muhammad

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(Image: ThinkStock)

Super Bowl XLVI: Is the Real Game Online or On the Field?

An examination of social media's influence on the business of the big game

In addition to the commercials, food and finances associated with Super Bowl Sunday, social media…

By Hajj Flemings

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(Image: File)

$100 Billion Facebook IPO Filing Could Come Next Week

The six-year old social networking service is preparing to file paperwork for an initial public offering next Wednesday

Facebook, the iconic social network, will file for an initial public offering on Wednesday, according…

By Sade K. Muhammad

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(Image: ThinkStock)

Can Apple Change Education With the New iTunes U?

The computer giant'slatest re-imagines how educators work in the classroom

The introduction of Apple’s iTunes U opens the door for a teachers and students to…

By Hajj Flemings

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

Twitter Acquires Internet Security Startup Dasient

In an effort to beef up security, the popular microblogging site purchased the three-year-old Internet security firm

On Monday, Twitter attained Dasient, a security startup offering malware protection for businesses.

By Janel Martinez

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(Image: File) Thinkstock

Supreme Court Says GPS Tracker Violated Rights

The high court ruled collectively that the police's actions violated the Constitution

The Supreme Court ruled unanimously on Monday that law enforcement authorities violated the Constitution when…

By Sade K. Muhammad

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"Trust me, Baby. I'm an expert on EVERY platform. Let me show you how its done."

12 Tools to Manage Social Media Like the Pros

Four social media professionals tell you their favorite tools to manage, monitor and streamline social media for your business

Four social media professionals tell you their favorite tools to manage, monitor and streamline social…

By Amanda Miller Littlejohn

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Singer/songwriter Kandi Burress shows off her Kandi Koated Spades

Kandi Koated Spades Creators on the Business of Mobile Apps

Video game enthusiasts find success with mobile game designed specifically for people of color

Created by Konsole Kingz, Kandi Koated Spades proves successful for singer/songwriter Kandi Burress

By William E. Ketchum III

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PlugBug Gives iPad Users a Faster Way to Charge Up

Tech start-up provides less clutter and more power for Apple users

Tech start-up Twelve South introduces the PlugBug, which allows MacBook users to charge their iPhone,…

By Anslem Samuel

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Despite being just 24, DJ Tay James has accomplished a lot in his field. In addition to being Justin Bieber’s tour DJ, he’s been the go-to-jock for events like the 2010 White House Easter Egg Roll and the 2010 Teen Choice Awards. He still finds time to offer his services to those interested in pursuing a career as a DJ with one-on-one lessons he provides during his downtime.
	Although he honed his skills via the traditional method of two turntables, a mic, a mixer, headphones and a few speakers, James is no stranger to the digital age. There’s no way any DJ worth his or her weight in vinyl could ignore the advent of CDJs and the revolutionary Serato. While the advancement of technology is scary to most DJs in the industry nowadays, James couples it with the traditional to use it to his advantage. So aside from headphones and speakers, what tops James’ must-have list of gadgets and apps for the digital age DJ? BlackEnterprise.com picked the hi-tech jock’s brain for the answers. —Amy Andrieux

3 Tech Tools For the Modern Day DJ

Justin Bieber’s DJ Tay James Shares his must-have tech list for DJing in the digital age

DJ Tay James, who serves as the tour DJ for Justin Bieber, understands the importance…

By Amy Andrieux

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(Image: ThinkStock)

Twitter Releases New Web Analytics Tool

The microblogging site offers social media marketers a new way to track their branding strategies

Twitter has become a tool to market brands and content strategically through social media now…

By Hajj Flemings

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FACEBOOK:   I’m a pretty late bloomer on the Facebook-for-business bandwagon, as opposed to just family and friends. But a good friend recently educated me on how you can add layers of security and privacy for people you know casually, while allowing good friends total access to your page. Be sure to do this, and include business updates and links to any press or promotions you’re doing. Facebook is still the best way to spread a message virally.

Facebook Lets Users Know What “People Talking About”

More updates and upgrades from the most "liked" social media portal

Facebook introduces a new way to measure social engagement via “People Talking About,” which provides…

By BlackEnterprise.com

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Is your social media presence an accurate snapshot of what you represent? (Image: Thinkstock)

‘Let’s Connect’: Don’t Let Your Social Media Presence Curb Future Opportunities

A young professional just trying to find a balance between personality and professionalism

A young professional just trying to find a balance between personality and professionalism

By Janel Martinez

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With constant advances in technology, educators and students have to find the right tools to keep lectures interesting and engagement at an all time high. Let’s face it: the classroom, library, and study centers are no longer just for books—add laptops, iPods, tablets, and e-book readers to the list of must-have gadgets students are toting around campus. In fact, most colleges and universities are meeting students where they’re at, providing pupils with work accessible only on interactive platforms, such as the growingly popular podcasts, which are being used to elaborate on homework assignments, share lecture notes and access additional class materials. As part of our Back to School coverage, BlackEnterprise.com suggests students check out these five podcasts that will boost their academic prowess. —Janel Martinez

5 Must-Have Podcasts for College Students

Undergraduates (and grad students) stay informed with these essential educational supplements

Staying a wake in class can be a chore in itself for many student but…

By Janel Martinez

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Are paper business cards extinct? As I travel to various interactive conferences I find there are more digital transfers of contact information than business cards changing hands. With the introduction of smartphones and tablets into the work environment, people have the ability to share their contact information digitally in real-time so the idea of a physical card may be a thing of the past for some. 	One of the major problems with traditional business cards is that we have a pile of them; we can never find the one we need when we need it and our pertinent business contacts need to be stored digitally. There are a host of technologies that can equip users to store contacts digitally that can be accessed from any mobile device at anytime and integrates a social layer to business networking and provides the context of the interaction. Still, I would argue that there is still value in paper business cards so don’t throw your cards away, yet. But here are five digital tools that can help you make the transition smoothly. —Hajj Flemings

5 Apps to Replace Your Paper Business Cards

In a digital world exchanging contact information means more than passing out business cards

With the advent of smartphones and tablets, physical business cards are slowly becoming obsolete as…

By Hajj Flemings

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MTV's first Twitter Jockey Gabi Gregg loves social media

Social Media Promotes Award Shows Like VMAs to Trending Topic Success

Experts explain how networks are incorporating social media into the viewing experience

From MTV’s VMAs to the BET Awards, the incorporation of social media into the promotion…

By Aliya Ewing

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Smartphone’s are changing the way college students order textbooks, purchase gas and experience the world. In a technology-driven society, these devices can be educational and lifestyle tools that use and share data in very cool ways. Mobile apps can help tech savvy students with data discovery that enhances their college experience inside and outside the classroom. Just in time for back to school season, here are six great apps that can help complete basic tasks and enable busy college students to track, capture, and pull data from anywhere to be more productive. —Hajj Flemings

6 Mobile Apps Every Busy College Student Needs

Every college student is on a budget and these apps can keep your pockets and health on track

College students are always on tight budgets and deadlines, these simple mobile apps can alleviate…

By Hajj Flemings

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With 140 characters or less, social media regulars receive the latest deets on everything from the advertures of their favorite celebs to up-to-the minute info on their close friends’ whereabouts to a blow-by-blow account of the Arab Spring. But Twitter is more than a news feed, it's also a professional tool, and following people who interest and inspire you can enhance your college experience. Instead of only following your celeb obsessions or BFFs, try useful college resources, prominent organizations and established leaders. To help you get started for back to school season, BE On Campus correspondent Damaris Skelton highlights 9 Twitter accounts that will help   keep college students in the know. Let us know your  favorite Twitter account (on or off this list) below!

9 Twitter Accounts That Can Enhance Your College Experience

From influential organizations to young leaders making a difference in their community, these 9 Twitter accounts will keep you in the know

Back to school season is upon us and BE On Campus correspondent Damaris Skelton highlights…

By Damaris Skelton

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On June 28, 2011 Google launched Google Plus, their latest attempt to establish a social network.  In the first three weeks 10 million users have joined, according to CEO Larry Page and they’ve gained considerable traction and provided some really cool features for users.  To help get you started in establishing your Google Plus account we’ll cover some of the basics:  profiles, circles, sparks, and hangout.  —Hajj Flemings

Google Plus: How to Navigate the New Social Network

Take a tour of Google's new social networking platform

Google takes on FaceBook for the social network crown with their new platform Google Plus.…

By Hajj Flemings

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Summer is officially here, it’s time to travel and, yes, you guessed it, “there’s an app for that!” (Several actually). In a hyper-connected world how can you get the most out of your travel experience? If you have a WI-FI connection and a mobile device, you’re wired to explore new cities and destinations.  Location based technology has made it economical to easily connect people geographically to cool spots and create unforgettable experiences. Let’s examine seven mobile apps that integrate mapping, photos, food, and trip management and much more. —Hajj Flemings


For more travel tips, destinations and best places to stay, eat and play, visit blackenterprise.com/outofoffice

9 Must-Have Apps for Travel

Heading out of town? There's an app for that—several, actually

Whether it’s a business trip or a summer vacation, mobile apps come in handy for…

By Hajj Flemings

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8 Things I Hate About Twitter

The problem with social media is it's really not that social

Twitter has become a way of life for many but outside of the marketing and…

By Caroline Clarke

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The Future of Music: 3 Alternatives to Apple’s iTunes Platform

Digital anthropologist Lane DeNicola suggests alternative music distribution outlets for independent artists to consider

BlackEnterprise.com spoke to digital expert Lane DeNicola about 3 iTunes alternatives independent artists should consider.

By Janel Martinez

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Businessman Standing in front of a crowd

7 Crowdsourcing Resources to Boost Your Businesses

Increase your productivity and staff with these tools that expand your network

With crowdsourcing businesses are able to use their social media network to locate and utilize…

By Hajj Flemings

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Square: A New Way to Pay & Expand Your Business

Mobile app allows users to use their smartphones handle business by processing credit card transactions on the go

Twitter co-founder Jack Dorsey’s latest app, Square, revolutionizes the way we do business by allowing…

By Hajj Flemings

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Twitter is a power platform for business users and entrepreneurs to humanize their brand and communicate their message directly with their audience. To fully optimize it as a business tool, though, you’ll have to use third party applications and other online tools. This is especially true for users who have to manage multiple Twitter accounts and conversations. Third party apps and tools provide users a richer Twitter experience and enable deeper engagement with their followers. 	Currently, 58% of published tweets come from official Twitter apps, while the remaining 42% come from third-party apps. That’s a lot of apps and with so many options available, it’s hard to know where to start. Well, here are 10 essential Twitter tools to get the most out of your social media experience. —Hajj E. Flemings

10 Twitter Tools Every Business-Minded User Should Use

When it comes to navigating the Twitterverse, these nifty tools and apps will help you get through the clutter and down to business

From photo sharing to URL shortening, these Twitter apps and tools are essential for navigating…

By Hajj Flemings

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8 Mobile Apps That Will Increase Your Business Productivity

There's no telling when and where business can happen, so make sure these apps are downloaded on your phone

Take your business to the next level and on-the-go by being sure to optimize your…

By Hajj Flemings

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10 Twitter Accounts That Can Prep You For College

From SAT prep to financial assistance, follow these 10 Twitter handles

From SAT prep to financial assistance, follow these 10 Twitter handles

By Janel Martinez

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Women of Power

(Image: Thinkstock)

Women of Power: 4 Boss Moves to Get Salary You Deserve

As the pay gap for women and men is highlighted today for Equal Pay Day,…

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(Image: File)

10th Women of Power Summit Most Successful of All Time

Last week, Black Enterprise’s 10th Women of Power Summit, hosted by State Farm in Ft.…

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