Customer Service: A Cut Above the Rest


Customer Service Do’s And Don’ts for Any Business

Chris Bryant, Rapport Strategies, Los Angeles

Do think in terms of delivering a superior customer experience — that is great people, great product, great process and a great place!

Do ensure customers are engaged by staff in a personalized way. People prefer to do business with those who know them and seem to care about them as a person.

Do strive to build customer loyalty. Implement creative ways to reward long-standing customers for their business and referrals.

Don’t allow any customer to visit without receiving a warm greeting or leave without being thanked for coming.

Don’t just meet the expressed needs, but always look for even the smallest ways to exceed customer expectations.

Don’t ever stop listening to your customers and striving for ways to improve the overall experience.


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