A Peek Into the Future of Energy
Predicting the future of energy may be a difficult task, but it will be the key to gaining an advantage in the industry.
Entrepreneurs who had vision and foresight into the future were able to take advantage of the Internet boom, as business models shifted to make use of advances in electronic technologies. As a result, many of these visionaries used their conceptions to create an online world that has virtually revolutionized the way we communicate.
But what will the future of energy look like? If we give you a clear look into the future, will you be able to come away with enough insight to create “the next big thing;” or at least make the necessary precautions or changes to secure a good job and successful career?
Right now, many people are placing bets on the future of energy. And while no one can be certain of the outcomes, most can agree that many changes will take place. Another reality is that this transition will be both complex and costly. Businesses that stay abreast of government policies and new advances in technology will be able to better predict trends and changes in the global energy system.
Peter Voser, chief executive officer for Royal Dutch Shell has said that, “It will take both innovation and patience to change the energy game.”
So how can we prepare to be star players of the energy game?
Voser says, “Complex challenges rarely have simple solutions. Shell’s response has been multifaceted. We develop scenarios and share them with the outside world.”
Shell has been using these strategies for 30 years. They provide them not only for their use, but for anyone interested in reflecting on the “possibilities” of the world around them. The scenarios can be used to outline uncertain aspects of the future that are of greatest concern – and to explore ways in which these might unfold.
Joeroen van der Veer, chief executive of Royal Dutch Shell PLC, says there’s a race create a new world of energy. He predicts that, “The world’s highways will rumble and whir with vehicles powered by all manner of energy: petrol, diesel (yes, still there), electricity, biofuels, natural gas, and hydrogen.”
Do you have a vision of the energy future? For a peek into Shell’s New Energy Future, access: shell.com/newenergyfuture
As we slowly filter the possibilities and try to decipher what works, and what doesn’t, necessity will give birth to great inventions, and visionaries across the globe will line-up to answer the call. How can you prepare your business or career to meet the energy challenges of the future? Do you have a desire to create a solution that will help to achieve energy sustainability? Or have you already created a revolutionary product that is just waiting for the right investors to support your perfect business plan?
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André Williams is the founder and principal consultant of Energy Relations—a full service firm that specializes in providing public relations and communications services for businesses and organizations in the energy industry. He has over 11 years experience providing consultation in the energy, environmental, and government sectors.