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Recap: Black Enterprise ‘Teenpreneur’

Posted on 17. May, 2013

BLACK ENTERPRISE kicked off its annual Teenpreneur Conference hosted by Wendy’s at the Columbus Convention Center. The two-day business summit attracted more than 70 budding entrepreneurs, ages 13-17, who participated in interactive workshops and sessions led by entrepreneur experts Kevin Johnson, President/CEO, Johnson Media Inc., and bestselling author of The Entrepreneur Mind and Vanessa Parker, Owner, Pink Boss Inc.

During the conference, the future CEOs learned how to write a business plan, build a small business team, manage their finances as well as break out sessions from local business owners such as Alonzo Edmundo, Co-Founder and COO of Clarity Creative Institute.

“My first business was a cup design business my siblings and I started when I was eight-years-old,” says Edmundo. “I wanted to make money but I had no concept of what profit was, investments were or how to reach my target market and more importantly how to manage my money. So the company went bankrupt because we didn’t pay attention to the finances,” shares Edmundo who taught a session on the importance of creating a strong financial plan to build and sustain businesses.

Other speakers such as Craig Wayans, Founder of Second Generation Entertainment and Warhol and Wall Street founders Yohannan Terrell, William Alston and Christopher Jones shared insightful stories of inspiration, success and lessons learned while building their enterprises.

Students also enjoyed a presentation by Wendy’s on the Anatomy of brand where students learned about franchising and met with Wendy’s executives.

“I’m impressed by how much they know about running their own businesses compared to what I knew when I was their age,” says Johnson. “It’s important that we support that and let them know that they are not in this alone. They have the interest and now they have the resources to take their idea or business to the next level.”

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