Recap: Choosing A Franchise Thats Right For You & Growing Revenue In Social Media
Posted on 17. May, 2013
Choosing to run a franchise is a decision that shouldn’t be taken lightly. It requires a major investment of time, effort and money, as well as hard work. The panel, “Choosing a Franchise That’s Right For You” discussed the in’s and outs of franchise ownership, as well as how to find a brand that will be a successful match for you.
Speakers Jerrell Moore, Vice President & Chief Diversity Officer of Burger King Corp, and Kevin Hicks, a partner at Blackman and Associates led the discussion and educated attendees regarding the steps needed before choosing a franchise. The speakers spoke to the serious demands franchise ownership entails, how to select a brand that will be profitable, and how to use the resources provided by franchise brands to educate yourself before the process begins.
The next panel “Blogs, Apps and Taking it Viral: Growing Revenue in the Age of Social Media” helped entrepreneurs navigate the wild world of social media. Properly marketing your business on social media takes a lot more than just making a Facebook or Twitter account. Social media is the new storefront, and monetizing blogs, Facebook fan pages and other social media will translate into customers for your business.
Moderator Hajj Flemings, personal brand strategist, CEO & founder of Brand Camp University, and panelists Chris Bennet, Founder and CEO of Soldsie.com and Spencer Humphrey, Co-Founder and Co-Owner of Black Tie Clothing, as well as Melinda F. Emerson, social media expert and creator of succeedasyourownboss.com shared their knowledge and experience in dealing with social media, branding your business and the best way to utilize your social network.