2008 BLACK ENTERPRISE, All Rights Reserved
They did it and you can, too. These young entrepreneurs from the January 2009 B.E. Next cover story share their most valuable power plays.
Companies spend a lot of time studying up on baby boomers, Generation X and Generation Y, knowing that these younger generations make up the bulk of their consumers. Through a mix of offline and online advertising and marketing techniques, companies come up with campaigns designed to reach these consumers and keep them coming back for more.
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