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The “new” Detroit!

Can’t Forget the “Motor City!”
Motown has always been one of America’s most vital cities – home of the auto industry and Berry Gordy’s classic “sound of young America.” Today, Detroit is entering a new chapter, emerging as an exciting 21st century hub of commerce and world-class entertainment. Detroit has it all – gaming, nightlife, and culture. With five professional sports franchises, it is one of the most dynamic sports towns in the country. And after a decade of capital investment and improvements, modern Detroit offers a full spectrum of amenities, services, and attractions sure to meet the high expectations of tourists and opportunity-seekers alike. For more information on Detroit, please click here.

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Five Ways to Reach Mature Consumers

Bridget McCrea Nov 2, 2009

Companies spend a lot of time studying up on baby boomers, Generation X and Generation Y, knowing that these younger generations make up the bulk of their consumers. Through a mix of offline and online advertising and marketing techniques, companies come up with campaigns designed to reach these consumers and keep them coming back for more.

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