"I want the investors to walk away with clear answers to these questions: Why us? Why this? Why now?" said Schumacher-Hodge about the thoughts going through her head while she prepared her pitch.
Her preparation paid off, but the judges wanted her to repeat it. "It is so critical to be clear about what you're doing. It doesn't hurt to say it a couple of times," explained Jeanne Sullivan of Starvest. The judges also said she should be careful assuming that the investors know what data correlates to what and don't assume that they understand why your data is even important. "Connect the dots throughout your pitch," said Bias.