GoodSweat is a crowdfunding platform to help people raise money and awareness for the causes they love. It enables charity sports participantsâ€”those who run, walk or just move for aÂ causeâ€”to create and promote their own custom events. The platform leverages social media to raise money and solicit support and awareness.
Founder and Michigan State University graduate, Marlo Rencher is no stranger to entrepreneurship. In 1999, before launching GoodSweat, Rencher co-founded Jazzdigital Marketing where she managed clients like UAW-Ford, BMG Entertainment, GlobalHue and Henry Ford Health System.
Rencher has an MBA from the Ross Business School at the University of Michigan and will receive a Ph.D. this year for her research in business anthropology at Wayne State University. Her dissertationÂ research explores the socio-cultural aspects of the entrepreneurial process in the city of Detroit.