As the co-founder and CEO of CitizenMade, a product customization toolkit for eCommerce, Rachel Brooks hopes to make an impact in the high growth, mass customization market. CitizenMade just opened up to a Beta test market in October 2012.
Someone who enjoys making her own clothing, Brooks is also adept at working with companies to find digital solutions for small and large businesses. A Chicago-based digital strategist for brands and software companies like Got Milk?, Reebok, and Gatorade she recently completed the Google-sponsored NewMe Accelerator fellowship in San Francisco. Previously she has developed research documents and strategy for Reebokâ€™s global marketing group, uncovering market trends for niche urban youth markets, with special interest in Reebok Classics collection.
Sheâ€™s received accolades from Stanford Professor Vivek Wadhwa, who described her as a â€œvisionaryâ€ and her product as â€œforward reaching.â€ Her role on the CitizenMade team involves product development and managing a team of engineers. Her responsibilities also include building partnerships with hardware & manufacturing companies to strategically scale productionÂ of custom-made products.