In 1975, Lucas founded Industrial Light & Magic, a special effects shop to help create never-before-seen visuals for the original Star Wars film. Today, ILM is Hollywoodâ€™s go-to source for groundbreaking visual effects and computer generated imagery. The high-end special effects company has set the standard for visual effects, singlehandedly revolutionizing the way we watch movies, and is responsible for some of the most iconic eye-popping action sequences in cinematic history. The visual effects facilityâ€™s roster includes major box office hits like Jurassic Park, Transformers and Avatar. ILM, which has won over a dozen Oscars for visual effects, is also credited with creating the first completely computer-generated main character in the movie Dragonheart. Other lucrative subsidiaries of the entertainment mogulâ€™s production company include Skywalker Sound, LucasArts, Lucas Books, Lucas Licensing, Lucas Online and Lucasfilm Animation.