Bloggers, you want to make sure the brand youâ€™d like to work with knows this is more than a hobby; hence, it starts with consistency. Create a content calendar. While you will have your franchise-styled content running regularly, be flexible as opportunities for impromptu stories always arise. If you are going to be traveling, schedule posts to go live in your absence. Brands want to know youâ€™re not going to let the ball drop.