Find players that can go viral. OVPâ€™s are best for businesses who want to send as much traffic to their own site as possible. Portals like YouTube wonâ€™t send you traffic, but they can sometimes help you spread your â€œbrandâ€ in ways that you couldnâ€™t imagine were possible. For example, following the sexual assault of his sister, Antoine Dodson appeared on a local news program. His television rant became infamously known as â€œThe Intruder Songâ€ and elicited over 44 million views and countless genre remakes, including one by North Carolina A&Tâ€™s marching band. The song reportedly generated enough money on iTunes to buy Dodsonâ€™s family a home in a safer neighborhood and send Dodson back to college. "The Intruder Song" wasnâ€™t a stunt, but some businesses purposely orchestrate humorous videos on YouTube just to draw attention to their brand.