Add interactivity. â€œThis is very incredible technology,â€ says Drey. â€œCompanies like Veeple, Ooyala, and a couple of others are doing really exciting things with interactivity.â€ With interactive videos you can hover over something and get a full description or a phone number, or click on it and download a pdf or send an email. For example, you can watch a Cheerios commercial (above), mouse over the cereal box and see a pop-up providing you information about the brand. If you click on the box, you can go to the brands website to read about why the oats in Cheerios are healthy, play a game, or get coupons.