Find a video player that is customizable. â€œYou want that video player to look like your website, and carry your logo,â€ says Drey. â€œYou want it to match who you are as an entity.â€ That's extremely important because video is very viral. You can share a clip via email, post it to your Facebook page, send a link via twitter, or embed it on your blog. "When that video is shared you want your brand to be perpetuated in that video player every single time it is shared," adds Drey.