Flesh out your use case scenario. You will need to choose an online video platform (OVP) based on your needs. â€œThere are 84 OVPs in the Vidcompare database and they are all of varying degrees,â€ says Kristopher Drey, founder of VidCompare.com, a site that evaluates the features of different OVPs. Understanding how you will use video on your site will help you get through those OVPs and find the right one for you. Ask yourself how you want to use video and what purpose will it serve.