Be persistent. Donâ€™t take no for an answer. Even when people say no, it is always good to check back. Pope routinely called Safeway every two months for 18 months. Each time he called back he informed the company about any changes he made. â€œThey knew that I was going to call back. I was building a reputation,â€ says Pope. â€œI went back enough to be annoying.â€ Fortunately, he called back just when the company was planning to launch a similar initiative and his resilience paid off. He got a yes.